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Featured Resource2024 Nurse Salary and Job Satisfaction ReportUnderstanding what nurses want and need can help you assess and adapt your approaches to recruitment and retention.View Report ∨
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When teams talk about marketing and advertising, they often blur the two. For this post, marketing means the broader growth strategy across channels such as SEO, organic social, email, content, events, and paid media. Advertising means the paid tactics specifically: paid social, paid search, display, video, audio, sponsorships, and retail media. This article focuses on [&hellip...
Television has not disappeared. It has evolved. As audiences move to streaming, Connected TV (CTV) advertising gives brands a way to reach viewers with high-impact video and more precise targeting and measurement than traditional linear TV. Nielsen reported that streaming accounted for 44.8% of total TV viewing in May 2025, surpassing broadcast and cable combined for the [&hellip...
Sponsored content is paid content created by or for a brand and published to match the style and context of the platform where it appears. Its strength is blending promotion with useful or engaging content in a format that feels more integrated than a traditional ad. Key takeaways Sponsored content is paid content designed to fit the platform where it [&hellip...
If your audience planning still centers mostly on Millennials and Gen Z, you may be underinvesting in one of the most commercially important groups in healthcare: Generation X. Strong Gen X marketing strategies should reflect how this audience actually researches, evaluates, and responds across channels. That distinction matters. Marketing is the full go-to-market approach: audience [&hellip...
Marketing to Generation X can be more difficult than it first appears. In 2026, Generation X is roughly ages 45 to 60, which places this cohort squarely in peak career years, major household decision-making years, and often the busiest life stage for balancing children, aging parents, finances, and health needs. That combination makes Gen X [&hellip...
Explore top strategies for nurse engagement through personalization, education, and peer connection to reach and retain today’s workforce...
Hiring qualified nurses is hard. Hiring 150 of them while scaling a virtual care model? That’s where things get even more complicated. For healthcare organizations facing high growth and rising care demands, recruiting isn’t just a function, it’s a strategic lever. But too often, traditional hiring tools fall short. That’s the challenge Wellbox, a leader [&hellip...
In a time when nurse burnout, turnover, and workforce strain remain critical concerns, it’s more important than ever to show nurses that they’re valued. That’s why Nurse.com is rewarding the employers that are doing it right. In partnership with Energage, we’re introducing the 2025 Top Workplaces for Nursing award. Based on real feedback from nurses [&hellip...
Recruitment strategies focused on branding and showcasing your commitment to nurses can help you rise above the competition...
Technology in recruitment can help find the best-fitting candidates. Learn the other ways technology can nurture these relationships...
In recruitment, RN networking offers a wider pool of candidates. Learn the benefits of this approach, and explore strategies to achieve it...
Nursing recognition is a valued and important part of the profession. So share how your organization celebrates nurses with job applicants...
Burnout remains a motivator for nurses leaving the profession. But finding new nursing roles can alleviate burnout and transform careers...
Prioritizing education and experience alone may be a recruiting strategy of the past. Learn how skills-based hiring can open doors for nursing candidates...
Cultural competence requires respect and empathy. In nurse recruitment, this can be the difference in attracting the best applicants...
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