Featured Content Geofencing in Marketing: Making Where Work for You Geofencing is a location-based advertising tactic that lets marketers reach people near a specific place. It works by creating a virtual boundary around that area and delivering ads when people enter or leave it. Because 90% of U.S. adults own a smartphone, geofencing gives advertisers a practical way to connect digital campaigns to real-world movement. Key takeaways [&hellip...