Millennials are no longer “young consumers.” They are established professionals, managers, parents, clinicians, business buyers, and decision-influencers. For B2B brands, that shift matters. Millennial marketing strategies need to meet these decision-makers where they are to secure success. Born between 1981 and 1996, Millennials are now roughly 30 to 45 years old. They grew up alongside the internet [&hellip...