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If your audience planning still centers mostly on Millennials and Gen Z, you may be underinvesting in one of the most commercially important groups in healthcare: Generation X. Strong Gen X marketing strategies should reflect how this audience actually researches, evaluates, and responds across channels. That distinction matters. Marketing is the full go-to-market approach: audience [&hellip...
Digital advertising refers to paid online channels to promote brands, products, and services across search, social, websites, streaming platforms, and more. What makes it powerful is the ability to reach relevant audiences, optimize campaigns in flight, and clearly measure what is working Key takeaways Digital advertising is paid promotion delivered through online channels. It is one part [&hellip...
Marketing to Generation X can be more difficult than it first appears. In 2026, Generation X is roughly ages 45 to 60, which places this cohort squarely in peak career years, major household decision-making years, and often the busiest life stage for balancing children, aging parents, finances, and health needs. That combination makes Gen X [&hellip...
Starting July 1, 2026, the U.S. Department of Education (ED) will reclassify advanced nursing degrees outside the definition of the “professional” loan category, a change that has sent a shockwave through the nursing community and has nurse educators preparing next steps. The plan has certain implications for how nursing education is funded and how some [&hellip...
Discover how the proposed federal nursing degree reclassification affects program funding, nursing school sustainability, and more...
The nursing workforce is undergoing a major shift. The nursing workforce is evolving — and with it, how employers attract and retain talent. After years of rapid change, nurses are seeking more than a paycheck. They’re looking for balance, growth, and workplaces that genuinely support their well-being. For healthcare employers, that means recruitment strategies must [&hellip...
Across higher education, enrollment trends are shifting fast. Many nursing and healthcare programs are facing year-over-year declines in student applications, while competition for qualified candidates continues to rise. According to the National Student Clearinghouse Research Center, total college enrollment has dropped steadily over the past decade, with healthcare and nursing programs feeling the impact most [&hellip...
Explore top strategies for nurse engagement through personalization, education, and peer connection to reach and retain today’s workforce...
Hiring qualified nurses is hard. Hiring 150 of them while scaling a virtual care model? That’s where things get even more complicated. For healthcare organizations facing high growth and rising care demands, recruiting isn’t just a function, it’s a strategic lever. But too often, traditional hiring tools fall short. That’s the challenge Wellbox, a leader [&hellip...
In a time when nurse burnout, turnover, and workforce strain remain critical concerns, it’s more important than ever to show nurses that they’re valued. That’s why Nurse.com is rewarding the employers that are doing it right. In partnership with Energage, we’re introducing the 2025 Top Workplaces for Nursing award. Based on real feedback from nurses [&hellip...
Nurses are the backbone of the healthcare system, providing compassionate care, saving lives, and improving patient outcomes every day. With their unwavering dedication and expertise, nurses play an essential role across a variety of specialties, often going above and beyond to make a difference in the lives of their patients and their families. Recognizing and [&hellip...
Recruitment strategies focused on branding and showcasing your commitment to nurses can help you rise above the competition...
Negotiating salaries can not only result in higher pay but it can empower nurses and bring more attention pay equity in nursing...
Offering professional development opportunities can be a key way to retain nursing staff, benefiting the nurses, patients, and the facility...
Nursing appreciation has benefits for both nurses and organizations. Learn how nurse recognition creates a ripple effect at every level...
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