How Nurse.Com Helped Wellbox Reimagine Nurse Recruitment Laura Brummett 2 min read | August 21, 2025 Hiring qualified nurses is hard. Hiring 150 of them while scaling a virtual care model? That’s where things get even more complicated. For healthcare organizations facing high growth and rising care demands, recruiting isn’t just a function, it’s a strategic lever. But too often, traditional hiring tools fall short. That’s the challenge Wellbox, a leader in chronic care management, faced when its nurse hiring pipeline couldn’t keep up with its business goals. Their story is one many healthcare organizations will recognize, and their success offers a powerful model for what’s possible with the right recruiting partner. The hiring crunch: Why healthcare recruiting is getting harder Healthcare systems, startups, and service providers are all navigating the same reality. The nursing shortage isn’t going away. In fact, the U.S. Bureau of Labor Statistics projects that more than 1.1 million new registered nurses will be needed by 2030 to meet healthcare demand and replace retiring nurses. As virtual care grows, so does the need for experienced, licensed nurses who can thrive in a remote-first model. But finding them is where many organizations hit a wall. Wellbox, knew it needed to hire 20 nurses per month — and fast. But even with popular job boards like LinkedIn and Indeed in play, they didn’t get the results they needed. “Nurses were just clicking ‘apply’ without even knowing who we were,” said Rosemary Kelly, former CFO of Wellbox. The team was buried under unqualified applications, high no-show rates, and little indication of whether candidates were actually fit for virtual work. “We were one company among a million others,” Kelly explained. “Doing the same thing and expecting different results just wasn’t going to work.” The recruiting trap: More volume, less quality Many healthcare recruiters fall into the same trap. They post the job, cast a wide net, and hope the right talent finds them. But in a noisy, oversaturated job market, that approach rarely works, especially for specialized roles or high-volume hiring goals. Wellbox didn’t just need visibility. They needed precision. That meant targeting nurses who not only matched on paper, but who understood the virtual care environment and were ready to engage. A smarter, more strategic way to recruit nurses When Wellbox partnered with Nurse.com, the approach immediately shifted from reactive to strategic. Rather than posting and waiting, the Nurse.com team built a multi-channel campaign designed to attract, educate, and convert the right nurses, not just any nurses. The campaign included: Sponsored CE courses to increase visibility and value among nurses actively investing in their careers Segmented outreach based on specialty, licensure, location, and experience Targeted social media and influencer marketing to reach passive candidates Custom messaging to elevate the Wellbox brand and drive qualified interest “The exposure we got was just phenomenal. It was so much more than just posting jobs,” Kelly said. What stood out most was Nurse.com’s consultative partnership. Instead of a “one-and-done” campaign, the team stayed engaged, iterating, advising, and adapting when business timelines shifted. “Each conversation made me feel more confident,” Kelly said. “The Nurse.com team told me, ‘If we go down a path and it isn’t working, we’ll help you figure out another strategy.’ That made all the difference.” From overwhelmed to empowered: The new hiring standard Even though Kelly transitioned to another organization before the campaign fully launched, her impression of Nurse.com was clear: this wasn’t just a vendor, it was a true partner. “Most solutions were salesy, rigid, and lacked creativity,” she said. “With Nurse.com, it felt like we were building something innovative.” For Wellbox, the campaign marked a turning point. It showed what’s possible when recruitment is powered by data, strategy, and deep nurse engagement. Your nurses are out there. We can help you reach them. Whether you’re hiring 10 nurses or scaling by 150, you don’t have to rely on ineffective job boards or hope your post stands out. At Nurse.com, we help healthcare organizations connect with qualified and engaged nurses through smarter, more strategic recruitment campaigns. Let’s build something better, together.