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Featured Resource2024 Nurse Salary and Job Satisfaction ReportUnderstanding what nurses want and need can help you assess and adapt your approaches to recruitment and retention.View Report ∨
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Social media marketing uses social platforms to build visibility, shape brand perception, deepen engagement, and drive business results through organic and paid efforts. Social now shapes discovery, trust, and action at scale, with 84% of U.S. adults on YouTube, 71% on Facebook, 50% on Instagram, and 37% on TikTok. Key takeaways Social media marketing is the broader strategy, while social media advertising refers specifically to paid [&hellip...
Digital display advertising keeps brands visible long after a search ends and before a conversion begins. For marketers, it is a practical way to build awareness, reinforce messaging, and retarget high-value audiences across the digital spaces they already use. Key takeaways Digital display advertising uses paid visual ads across websites, apps, and digital platforms. Common [&hellip...
When teams talk about marketing and advertising, they often blur the two. For this post, marketing means the broader growth strategy across channels such as SEO, organic social, email, content, events, and paid media. Advertising means the paid tactics specifically: paid social, paid search, display, video, audio, sponsorships, and retail media. This article focuses on [&hellip...
Television has not disappeared. It has evolved. As audiences move to streaming, Connected TV (CTV) advertising gives brands a way to reach viewers with high-impact video and more precise targeting and measurement than traditional linear TV. Nielsen reported that streaming accounted for 44.8% of total TV viewing in May 2025, surpassing broadcast and cable combined for the [&hellip...
Sponsored content is paid content created by or for a brand and published to match the style and context of the platform where it appears. Its strength is blending promotion with useful or engaging content in a format that feels more integrated than a traditional ad. Key takeaways Sponsored content is paid content designed to fit the platform where it [&hellip...
If your audience planning still centers mostly on Millennials and Gen Z, you may be underinvesting in one of the most commercially important groups in healthcare: Generation X. Strong Gen X marketing strategies should reflect how this audience actually researches, evaluates, and responds across channels. That distinction matters. Marketing is the full go-to-market approach: audience [&hellip...
Digital advertising refers to paid online channels to promote brands, products, and services across search, social, websites, streaming platforms, and more. What makes it powerful is the ability to reach relevant audiences, optimize campaigns in flight, and clearly measure what is working Key takeaways Digital advertising is paid promotion delivered through online channels. It is one part [&hellip...
The nursing workforce is undergoing a major shift. The nursing workforce is evolving — and with it, how employers attract and retain talent. After years of rapid change, nurses are seeking more than a paycheck. They’re looking for balance, growth, and workplaces that genuinely support their well-being. For healthcare employers, that means recruitment strategies must [&hellip...
Across higher education, enrollment trends are shifting fast. Many nursing and healthcare programs are facing year-over-year declines in student applications, while competition for qualified candidates continues to rise. According to the National Student Clearinghouse Research Center, total college enrollment has dropped steadily over the past decade, with healthcare and nursing programs feeling the impact most [&hellip...
Explore top strategies for nurse engagement through personalization, education, and peer connection to reach and retain today’s workforce...
A booth at Wild On Wounds (WOW) is perfect for employers to meet numerous engaged, wound care certified clinicians and prospective new hires...
Why are you seeing a SaaS sales tax charge on your invoices? We checked in with a certified public accountant to answer that question...
If you’re trying to gauge your email and social media ROI, here are nine ways to gain knowledge about current best practices and trends...
According to experts, 28% of recruiters invest in job boards to find candidates. Are you posting your open nursing jobs to the right places...
Healthcare recruiters and hospitals need to use proactive strategies to attract and recruit millennial nurses...
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