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When teams talk about marketing and advertising, they often blur the two. For this post, marketing means the broader growth strategy across channels such as SEO, organic social, email, content, events, and paid media. Advertising means the paid tactics specifically: paid social, paid search, display, video, audio, sponsorships, and retail media. This article focuses on [&hellip...
Television has not disappeared. It has evolved. As audiences move to streaming, Connected TV (CTV) advertising gives brands a way to reach viewers with high-impact video and more precise targeting and measurement than traditional linear TV. Nielsen reported that streaming accounted for 44.8% of total TV viewing in May 2025, surpassing broadcast and cable combined for the [&hellip...
Sponsored content is paid content created by or for a brand and published to match the style and context of the platform where it appears. Its strength is blending promotion with useful or engaging content in a format that feels more integrated than a traditional ad. Key takeaways Sponsored content is paid content designed to fit the platform where it [&hellip...
Starting July 1, 2026, the U.S. Department of Education (ED) will reclassify advanced nursing degrees outside the definition of the “professional” loan category, a change that has sent a shockwave through the nursing community and has nurse educators preparing next steps. The plan has certain implications for how nursing education is funded and how some [&hellip...
Discover how the proposed federal nursing degree reclassification affects program funding, nursing school sustainability, and more...
The nursing workforce is undergoing a major shift. The nursing workforce is evolving — and with it, how employers attract and retain talent. After years of rapid change, nurses are seeking more than a paycheck. They’re looking for balance, growth, and workplaces that genuinely support their well-being. For healthcare employers, that means recruitment strategies must [&hellip...
Across higher education, enrollment trends are shifting fast. Many nursing and healthcare programs are facing year-over-year declines in student applications, while competition for qualified candidates continues to rise. According to the National Student Clearinghouse Research Center, total college enrollment has dropped steadily over the past decade, with healthcare and nursing programs feeling the impact most [&hellip...
Explore top strategies for nurse engagement through personalization, education, and peer connection to reach and retain today’s workforce...
Hiring qualified nurses is hard. Hiring 150 of them while scaling a virtual care model? That’s where things get even more complicated. For healthcare organizations facing high growth and rising care demands, recruiting isn’t just a function, it’s a strategic lever. But too often, traditional hiring tools fall short. That’s the challenge Wellbox, a leader [&hellip...
In a time when nurse burnout, turnover, and workforce strain remain critical concerns, it’s more important than ever to show nurses that they’re valued. That’s why Nurse.com is rewarding the employers that are doing it right. In partnership with Energage, we’re introducing the 2025 Top Workplaces for Nursing award. Based on real feedback from nurses [&hellip...
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