The State of Nurse Engagement & Media Consumption Report

Nurses aren’t just clinicians, they’re one of the most digitally engaged and influential audiences in healthcare. The State of Nurse Engagement + Media Consumption Report reveals how, when, and why nurses interact with content across platforms, from social media and podcasts to email and CE. With 62% of traffic coming from mobile devices and nearly 44% of healthcare professionals using social media for professional development, the data highlights a critical shift: nurses are consuming content constantly, across both personal and professional moments.

For marketers, recruiters, and healthcare brands, this report uncovers exactly how to reach nurses more effectively by aligning with their real behaviors, not assumptions. From peak engagement times and preferred formats to channel performance benchmarks and audience segmentation, you’ll gain actionable insights to improve nurse engagement, healthcare marketing performance, and digital advertising ROI. Download the report to learn how to connect with nurses as a dynamic, high-value audience beyond the bedside.