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Influencer marketing is a strategic approach that helps brands earn credibility through trusted content creators. It can shape brand perception, strengthen trust, and move audiences toward action. Key takeaways Influencer marketing is one part of social media marketing, not the whole strategy. Results improve when creator fit, audience trust, and campaign goals align. Micro- and nano-influencers can outperform larger creators when relevance matters [&hellip...
Email marketing is the use of email to send targeted messages that build awareness, strengthen relationships, and drive action. As an inbox-based channel, it helps brands stay visible, deliver relevant content, and move audiences toward the next step. There were 4.48 billion email users worldwide in 2024, and that number is expected to grow to 4.89 billion by 2027. With more than 361 billion [&hellip...
Millennials remain one of the most influential consumer generations, representing adults born approximately between 1981 and 1996. As many Millennials enter their peak earning years, organizations across industries continue investing heavily in advertising to Millennials to drive brand awareness, engagement, and conversions. However, effective advertising requires more than simply showing ads on social media. Today’s [&hellip...
Onboarding RNs can be a lengthy process. Experienced program manager delivers these key tips to help bring new nursing hires up to speed quickly...
Finding RNs to work in the long-term care, skilled nursing and assisted living environments was difficult before the onset of COVID-19, and that challenge continues now in many areas of the U.S. The long-term care industry has faced critical staff shortages for years, said Mandy Smith, HSE, LNHA, CEAL, CEHCH, RAC-CT, RAC-CTA, LPTA, LMT, WCC, [&hellip...
The COVID-19 pandemic has turned the world upside down for nearly everyone. Nurse recruiters and the business of recruitment marketing are no exception. “This has been a very challenging year for nurse recruiters,” Conor O’Shea, Manager of Business Development for Nurse.com Advertising Solutions, said about how the pandemic has affected recruitment marketing since it began. [&hellip...
In nursing, throughout healthcare, and in many other industries, we will all face new challenges in the months and years ahead because of COVID-19. And when the pandemic ends (hopefully sooner, rather than later), our nation will go through a post-pandemic recovery period. As a healthcare recruiter, you saw major changes in the workplace and [&hellip...
Nurse.com’s 2020 Nurse Salary Research Report takes the pulse of the nursing job market during one of healthcare’s most turbulent times, the COVID-19 pandemic. More than 7,400 RNs, advanced practice registered nurses (APRNs), and licensed practical nurses/licensed vocational nurses (LPNs/LVNs) from across the U.S. responded to our online nurse salary survey from late March through [&hellip...
While some nurses are toughing it out in the evolving job environment caused by COVID-19, others would be agreeable to a longer commute for a new job or even be willing to relocate to another state for work. Our 2020 Nurse.com Nurse Salary Research Report found 68% of respondents were willing to commute up to [&hellip...
Knowing what benefits nurses want that they currently don’t have is valuable information for nurse recruiters. These details are especially important today for recruitment and retention efforts, given the tumultuous environment COVID-19 has caused. Our Nurse.com Nurse Salary Research Report revealed several benefits nurses desired. The top three on the list? Bonuses, paid continuing education, [&hellip...
Nurse specialties in high demand fluctuate from time to time. Nephrology is one nursing specialty that may not get the attention it deserves, but maybe it should. Experts in the field of kidney disease and dialysis shed light on why demand for nephrology nurses is growing. In the U.S., it’s estimated that 37 million people [&hellip...
Time management is an acquired skill for many busy professionals, but it helps increase productivity. Healthcare recruiters with aggressive hiring goals, virtual staff meetings and recruiting events certainly understand the demands of working under pressure. Here are some time management tips to help you manage daily tasks and increase productivity: Scheduling apps can increase productivity [&hellip...
Travel nurses are more in demand than ever. Specifically, the need for ICU travel nurses climbed with a 59% increase in agencies looking to fill these jobs between February and March 2020, and more recent interest in travel nurses with urgent care skills. Emergency department and trauma nurse jobs grew by 62%, and med-surg nurse [&hellip...
The COVID-19 pandemic has taught us a lot. Throughout the months, nurses have had to learn plenty of lessons. What we’ve experienced put focus on the strengths and weaknesses of our national healthcare system and at the same time taught us we can make it better. We’re teaching each other Throughout the pandemic, physicians, nurses [&hellip...
Nurse recruiters work in a variety of roles and a wide range of environments. Some work for hospitals and skilled nursing facilities as internal staff recruiters, while others work for staffing agencies that partner with various healthcare facilities. Both types of recruiters have a similar goal -- filling nursing job requisitions...
With the onset of COVID-19, some governors and healthcare organizations publicly pleaded for retired nurses to consider either volunteering their services or return to work...
5 Tips and tricks for phenomenal email marketing to nurses...
The expanse of nursing jobs has taken some nurses out of the hospital and into the corporate sector, some into nursing technology...
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