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Featured Resource2024 Nurse Salary and Job Satisfaction ReportUnderstanding what nurses want and need can help you assess and adapt your approaches to recruitment and retention.View Report ∨
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When teams talk about marketing and advertising, they often blur the two. For this post, marketing means the broader growth strategy across channels such as SEO, organic social, email, content, events, and paid media. Advertising means the paid tactics specifically: paid social, paid search, display, video, audio, sponsorships, and retail media. This article focuses on [&hellip...
Television has not disappeared. It has evolved. As audiences move to streaming, Connected TV (CTV) advertising gives brands a way to reach viewers with high-impact video and more precise targeting and measurement than traditional linear TV. Nielsen reported that streaming accounted for 44.8% of total TV viewing in May 2025, surpassing broadcast and cable combined for the [&hellip...
Sponsored content is paid content created by or for a brand and published to match the style and context of the platform where it appears. Its strength is blending promotion with useful or engaging content in a format that feels more integrated than a traditional ad. Key takeaways Sponsored content is paid content designed to fit the platform where it [&hellip...
Long overdue and brought to even greater focus during the pandemic, the emotional well-being and mental health of care teams can no longer take a backseat...
Workplace violence for nurses wears many faces, from having objects thrown at you or smashed on your head to being stabbed, kicked, punched, choked, or worse...
Sometimes you need to take a risk on the not-so-perfect candidate. You may find that they actually turn out to be the perfect choice...
While demand for home health care is increasing, the need to improve home health nurse retention remains high...
Recruiters and leaders across the country are striving to understand how to recruit and retain nurses in a highly unpredictable market during the nursing shortage...
As nursing home staff shortages grow each year, finding ways to improve nurse retention and implementing new recruitment strategies is key to combat these challenges...
Nursing will continue to be impacted by the pandemic, as many nurse leaders question how COVID-19 will continue to impact nurse recruitment. Nurses have found a new voice surrounding many issues during the pandemic...
Beginning a career in nursing can be a time of great excitement, but also come with stress. Here's what's top of mind for nursing students...
DEI has been a recent focus for businesses and organizations of every stripe, but these efforts for the healthcare industry can make a significant impact, as they directly affect patient health outcomes and quality of life in a profound way...
Turnover continues to be a major issue within the nursing profession, and contributing factors include burnout and struggles with job satisfaction. Pairing nurses with mentors is one strategy to promote continued engagement and combat turnover. According to a study in the Journal of Advanced Nursing, one of the biggest job stressors for nurses was a [&hellip...
A good salary is important, but it's not the only way to retain nurses. Learn all about nurse benefits, including the not-so-obvious ones...
The nursing shortage and high turnover rates are costly to healthcare organizations. This poses complex challenges that also impact the patient experience and, ultimately, patient safety. Healthcare systems can benefit from new data and insights directly from nurses on the frontlines. These insights can be leveraged to improve your organization’s nurse recruitment and retention strategies. [&hellip...
Building an effective and successful nursing staff can be challenging during the nursing shortage crisis, but it’s crucial that each nurse hired can fulfill the mental and emotional, as well as physical, demands of the career. Assessing nursing behavioral characteristics can help improve your nurse recruitment strategy. The nursing profession requires more than just applying [&hellip...
As the global pandemic continues to challenge the medical field in a number of ways, it is exacerbating problems contributing to nursing shortages and retention rates. While COVID is a primary factor in nurse burnout, it is not the only factor causing the crisis of nursing shortages. Improving nurse retention strategies is top of mind [&hellip...
What Makes Someone a Good Nurse? As the nation’s largest healthcare profession, registered nurses (RNs) are showing no signs of slowing down — in terms of projected job growth, influence, and leadership demand. Given the significant projections of RNs’ national and global growth, understanding the qualities of a good nurse is invaluable to healthcare leaders, [&hellip...
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