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Featured Resource2024 Nurse Salary and Job Satisfaction ReportUnderstanding what nurses want and need can help you assess and adapt your approaches to recruitment and retention.View Report ∨
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When teams talk about marketing and advertising, they often blur the two. For this post, marketing means the broader growth strategy across channels such as SEO, organic social, email, content, events, and paid media. Advertising means the paid tactics specifically: paid social, paid search, display, video, audio, sponsorships, and retail media. This article focuses on [&hellip...
Television has not disappeared. It has evolved. As audiences move to streaming, Connected TV (CTV) advertising gives brands a way to reach viewers with high-impact video and more precise targeting and measurement than traditional linear TV. Nielsen reported that streaming accounted for 44.8% of total TV viewing in May 2025, surpassing broadcast and cable combined for the [&hellip...
Sponsored content is paid content created by or for a brand and published to match the style and context of the platform where it appears. Its strength is blending promotion with useful or engaging content in a format that feels more integrated than a traditional ad. Key takeaways Sponsored content is paid content designed to fit the platform where it [&hellip...
Recruiters should be intentional when choosing new graduate interview questions to determine if a nurse candidate is right for the position...
Nurse retention is heavily influenced by workplace environment. A strong workplace culture can increase job satisfaction and reduce turnover...
Having a sense of current nurse trends will help recruiters attract and retain top talent in an everchanging field...
Knowing the difference between compassion fatigue, burnout, and moral injury is key to understanding how to address each issue...
In nurse recruitment, email is a tool you use every day. But how can you enhance the way you use it to reach the most qualified candidates...
In addition to standard interview questions, it may be helpful to expand your inquiry and discuss different topics during a nursing interview...
Promoting nursing specialization can impact retention for nurses seeking change. Although it may seem counterintuitive to take nurses away from other units, it can save significantly in the long run...
With the increase in vacant nursing roles, recruiting and retaining talent has become more important in rural health facilities...
As the healthcare industry faces an expected ongoing shortage of physicians, the need for nurse practitioners should not be overlooked...
Nursing school admissions continue to grow more competitive, and this can be felt by nursing students and schools...
As the demand for travel nurse recruitment has slowed, many recruiters and leaders wonder what's next for the former traveling nurses and how their choices will impact the nursing workforce shortage...
Meaningful recognition for nurses can impact retention, letting nurses know how much they’re appreciated by their patients, colleagues, and organizations...
Education and experience are both valuable components. And choosing between education versus experience can be the real deciding factor...
When recruiters connect with frontline managers to understand how to improve employee relations, their recruitment and retention efforts benefit, too...
The U.S. nursing shortage is only expected to get worse over the next decade, and many industry experts believe bringing more male nurses into the profession may be part of the solution...
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