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Featured Resource2024 Nurse Salary and Job Satisfaction ReportUnderstanding what nurses want and need can help you assess and adapt your approaches to recruitment and retention.View Report ∨
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When teams talk about marketing and advertising, they often blur the two. For this post, marketing means the broader growth strategy across channels such as SEO, organic social, email, content, events, and paid media. Advertising means the paid tactics specifically: paid social, paid search, display, video, audio, sponsorships, and retail media. This article focuses on [&hellip...
Television has not disappeared. It has evolved. As audiences move to streaming, Connected TV (CTV) advertising gives brands a way to reach viewers with high-impact video and more precise targeting and measurement than traditional linear TV. Nielsen reported that streaming accounted for 44.8% of total TV viewing in May 2025, surpassing broadcast and cable combined for the [&hellip...
Sponsored content is paid content created by or for a brand and published to match the style and context of the platform where it appears. Its strength is blending promotion with useful or engaging content in a format that feels more integrated than a traditional ad. Key takeaways Sponsored content is paid content designed to fit the platform where it [&hellip...
Healthcare facilities often have a hard time finding enough nurses to provide quality care during certain shifts. That’s where per diem nurses can help...
Achieving Magnet status from the American Nurses Credentialing Center can give hospitals a competitive edge as they seek out top nursing talent...
Hosting a virtual career fair is a great way for nurse recruiters and hiring managers to gain a competitive edge in the hiring process...
A recent survey by the healthcare staffing firm Leaders for Today finds that many hospitals are facing high turnover rates and retirements of veteran nursing staff...
Travel nurses allow hospitals to provide quality patient care when they are struggling to find enough permanent staff to fill the need...
By employing best practices in hiring, recruitment and retention, health systems can reduce costly turnover of nursing staff...
A lack of qualified nursing educators is forcing nursing schools to use creative strategies to attract and recruit faculty...
Knowing how to write effective job descriptions can dramatically improve your organization’s chances of getting the best nursing candidates...
More and more healthcare organizations are using big data metrics and analytics to improve the nurse recruitment and hiring process...
Digital media offers a variety of ways to reach nursing candidates that may not be actively searching for jobs, but may be open to new opportunities...
Realistic job previews which clearly spell out the benefits and challenges of a particular position can help improve nurse retention and reduce turnover...
The U.S. is facing a nursing shortage, and nurse recruiters and health systems must use innovative recruiting methods to attract top talent...
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