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Featured Resource2024 Nurse Salary and Job Satisfaction ReportUnderstanding what nurses want and need can help you assess and adapt your approaches to recruitment and retention.View Report ∨
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When teams talk about marketing and advertising, they often blur the two. For this post, marketing means the broader growth strategy across channels such as SEO, organic social, email, content, events, and paid media. Advertising means the paid tactics specifically: paid social, paid search, display, video, audio, sponsorships, and retail media. This article focuses on [&hellip...
Television has not disappeared. It has evolved. As audiences move to streaming, Connected TV (CTV) advertising gives brands a way to reach viewers with high-impact video and more precise targeting and measurement than traditional linear TV. Nielsen reported that streaming accounted for 44.8% of total TV viewing in May 2025, surpassing broadcast and cable combined for the [&hellip...
Sponsored content is paid content created by or for a brand and published to match the style and context of the platform where it appears. Its strength is blending promotion with useful or engaging content in a format that feels more integrated than a traditional ad. Key takeaways Sponsored content is paid content designed to fit the platform where it [&hellip...
Learn how to write engaging sponsored content as part of your company's marketing strategy. Effective content marketing is within your reach...
Hiring incentives grow during a nursing shortage and include everything from sign-on bonuses to school loan repayment plans...
Nurses looking to change jobs want to make the switch to a new position fast. Find out why so many nurses want new jobs so quickly...
Hard sales pitches turn off consumers. A better content marketing approach is to create articles that help readers solve problems...
Direct mail captures about a 4.4% response rate compared to email which captures about 0.12% response rate, reports a Data & Marketing Association study...
Multi-generational workplaces make it hard to meet the expectations of each generation, which may be why 65% of nurses are open to changing employers...
When recruiters connect with frontline managers to understand how to improve employee relations, their recruitment and retention efforts benefit, too...
New book offers a solution for onboarding new nurses at facilities that might not have the educational infrastructure of a hospital...
Not much has changed for employers regarding the Department of Labor’s 2016 overtime rule proposal. But it has plans to issue a new rule. Are you ready...
The CMS Graduate Nurse Education Demonstration generated growth in APRNs and transformed clinical education at participating nursing schools...
The home health care industry is powered by nurses and caregivers who are ready to provide care to some of the most vulnerable patients in our society...
Long commute times have a huge impact on recruitment and retention for nurses. Find out how far nurses are willing to commute in each state...
With the right email tactics, nursing recruitment email can add strong return on investment to nurse recruitment efforts...
Debra DeVoe, EdD, MSN, RN, CNE, shares how schools of nursing and college recruiters can attract more Hispanic nursing students to the workforce...
Nursing schools around the U.S. are hoping to attract as many students as they can to fill their available slots. But competition is fierce...
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