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Featured Resource2024 Nurse Salary and Job Satisfaction ReportUnderstanding what nurses want and need can help you assess and adapt your approaches to recruitment and retention.View Report ∨
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When teams talk about marketing and advertising, they often blur the two. For this post, marketing means the broader growth strategy across channels such as SEO, organic social, email, content, events, and paid media. Advertising means the paid tactics specifically: paid social, paid search, display, video, audio, sponsorships, and retail media. This article focuses on [&hellip...
Television has not disappeared. It has evolved. As audiences move to streaming, Connected TV (CTV) advertising gives brands a way to reach viewers with high-impact video and more precise targeting and measurement than traditional linear TV. Nielsen reported that streaming accounted for 44.8% of total TV viewing in May 2025, surpassing broadcast and cable combined for the [&hellip...
Sponsored content is paid content created by or for a brand and published to match the style and context of the platform where it appears. Its strength is blending promotion with useful or engaging content in a format that feels more integrated than a traditional ad. Key takeaways Sponsored content is paid content designed to fit the platform where it [&hellip...
Is self-education part of your New Year’s plan? If so, we can help with our free recruitment resources to help you achieve your career goals...
It’s no secret the pendulum swings both ways when it comes to recruiting new nurse grads because as the job market changes, so do hiring practices...
As of 2017, there were 53 million Gen Xers in the U.S. and they accounted for one third (33%) of the U.S. labor force, researchers report...
When your healthcare organization receives accolades, such as award recognition and rankings reports, it can help you attract top talent...
Nursing turnover is expensive. Replacing one staff nurse can cost $36,900 to $57,300 and replacing a specialty nurse can cost double that nurse’s salary...
Published lists and hospital rankings serve as a scorecard for consumers and potential employees to see how your organization compares...
Here are some key takeaways you can use to plan accordingly for future nurse staffing needs...
Recruiting operating room nurses is difficult, and experts point to myriad reasons why an OR nursing shortage exists in some areas...
Dealing with too many vacancies and not enough qualified candidates may be a dilemma you face. But a good application process can help...
Healthcare organizations that offer tuition reimbursement when recruiting nurses believe it’s a good investment and an attractive benefit...
Turnover affects every industry, but experts say healthcare is one of the highest. Learn how employee references can significantly increase your retention...
Male nurses consistently out earn female nurses to the tune of more than $6,000 annually. Nursing experts say the reasons for this salary gap are fixable. Find out how...
Do you want to reach a bigger audience with content nurses want to read or grab more clicks on job posting ads? Then try native advertising...
Demand for nurses is high in many geographic and practice areas, and supply is low. Get prepared for the nursing shortage, or be left behind...
Labor management systems can improve processes related to aligning resources (staffing) to patient activity (demand), while reducing overall labor costs...
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