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Featured Resource2024 Nurse Salary and Job Satisfaction ReportUnderstanding what nurses want and need can help you assess and adapt your approaches to recruitment and retention.View Report ∨
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When teams talk about marketing and advertising, they often blur the two. For this post, marketing means the broader growth strategy across channels such as SEO, organic social, email, content, events, and paid media. Advertising means the paid tactics specifically: paid social, paid search, display, video, audio, sponsorships, and retail media. This article focuses on [&hellip...
Television has not disappeared. It has evolved. As audiences move to streaming, Connected TV (CTV) advertising gives brands a way to reach viewers with high-impact video and more precise targeting and measurement than traditional linear TV. Nielsen reported that streaming accounted for 44.8% of total TV viewing in May 2025, surpassing broadcast and cable combined for the [&hellip...
Sponsored content is paid content created by or for a brand and published to match the style and context of the platform where it appears. Its strength is blending promotion with useful or engaging content in a format that feels more integrated than a traditional ad. Key takeaways Sponsored content is paid content designed to fit the platform where it [&hellip...
Your nursing recruiting strategy must make the most effective use of your time with each encounter, and win your most valued job candidates...
To prevent workplace discrimination watch your words and know who’s listening. Some words can carry legal ramifications...
The nursing faculty shortage is one of the most pressing issues facing our profession because if we don't fix it first, the nursing shortage won't go away...
Are you prepared to answer questions from foreign nurses and offer resources as they move through the process of working in the U.S...
One way to show your organization is a better choice than your competitors is to convey total compensation — all you offer employees...
You need to ensure your organization can embrace advanced practice providers, whether they are nurse practitioners or physician assistants...
Even nursing workforce experts can sometimes be befuddled whether there is a shortage or surplus. Follow our tips to remain in the know...
Nurse recruiters and HR can remain competitive when recruiting and working to increase retention rates with a regular market adjustment...
Here are the top things you need to know about social media recruiting, which has become a key way for you to attract highly skilled nurses...
Everything in your candidate interview process needs to be done in a timely and correct fashion to hire the right person for your organization...
Your job as a recruiter is to get the right message to the right audience, the right way, at the right time. An effective email format can help...
Seven states in the U.S. are expected to experience a nursing shortage by the year 2030 if trends continue, government reports predict...
Follow social media trends to make it a great recruitment tool for you to target ambitious nurses for specific jobs and programs...
Commutes are legal to discuss and can be factored into the hiring decision. So applicants must decide how long a commute time they are willing to make...
Read about the supply of nurses across the U.S. and how to plan for a more educated nursing workforce to care for patients...
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