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When teams talk about marketing and advertising, they often blur the two. For this post, marketing means the broader growth strategy across channels such as SEO, organic social, email, content, events, and paid media. Advertising means the paid tactics specifically: paid social, paid search, display, video, audio, sponsorships, and retail media. This article focuses on [&hellip...
Television has not disappeared. It has evolved. As audiences move to streaming, Connected TV (CTV) advertising gives brands a way to reach viewers with high-impact video and more precise targeting and measurement than traditional linear TV. Nielsen reported that streaming accounted for 44.8% of total TV viewing in May 2025, surpassing broadcast and cable combined for the [&hellip...
Sponsored content is paid content created by or for a brand and published to match the style and context of the platform where it appears. Its strength is blending promotion with useful or engaging content in a format that feels more integrated than a traditional ad. Key takeaways Sponsored content is paid content designed to fit the platform where it [&hellip...
Recruiters are in the best position to find and use nursing refresher course information to help returning nurses access return-to-practice programs...
The results of analyzing your nurse retention rates can reveal a telling story about your employees and help you find solutions to reduce nurse turnover...
Learn how psychiatric mental health nurse practitioners (PMHNP) help fill the void created by the shortage of psychiatrists in the U.S...
When organizations stand behind nursing staff development ideas, it has a direct influence on patients and gives nurses a reason to stay put...
One way you can improve the odds that your new hires remain at your organization is to start a nursing preceptor program...
You cannot afford to skimp on nurse pay if your healthcare organization desires to hire highly skilled candidates — especially during a nursing shortage...
Find out how a clean, robust database can help you find the type of applicants you need more quickly through targeted advertising and marketing...
Today's nursing shortage has led to healthcare organizations implementing creative hiring tactics. Here are some ideas for job perks you should consider...
The national nursing shortage is making it difficult to hire nurses to fill vacancies in the U.S. Learn how some facilities have recently found success...
Determine if you are working harder rather than smarter to get what you need from your marketing and advertising sources...
Learn how Pennsylvania facilities are using nursing shortage solutions that help them maintain high-quality care and safe staffing...
Nurse recruiters offer ideas about recruiting tools that would save time and create a better experience for job seekers...
Making a national list like U.S. News & World Report's top pediatric hospitals is good for your brand and recruitment...
Organizations ranked in the top 10 of Fortune’s best healthcare companies to work for list share what it means for their recruiting...
Learn eight important trends to create winning email subject lines that work because they give your audience a reason to open your recruitment emails...
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