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When teams talk about marketing and advertising, they often blur the two. For this post, marketing means the broader growth strategy across channels such as SEO, organic social, email, content, events, and paid media. Advertising means the paid tactics specifically: paid social, paid search, display, video, audio, sponsorships, and retail media. This article focuses on [&hellip...
Television has not disappeared. It has evolved. As audiences move to streaming, Connected TV (CTV) advertising gives brands a way to reach viewers with high-impact video and more precise targeting and measurement than traditional linear TV. Nielsen reported that streaming accounted for 44.8% of total TV viewing in May 2025, surpassing broadcast and cable combined for the [&hellip...
Sponsored content is paid content created by or for a brand and published to match the style and context of the platform where it appears. Its strength is blending promotion with useful or engaging content in a format that feels more integrated than a traditional ad. Key takeaways Sponsored content is paid content designed to fit the platform where it [&hellip...
If you’re trying to gauge your email and social media ROI, here are nine ways to gain knowledge about current best practices and trends...
It's essential every nurse recruiter stays on track by using strategies to recruit the best nurses for his or her organization...
Recruiting metrics help you measure how long it takes your organization to fill a position to how satisfied your applicants are with the hiring process...
It can be easy to take shortcuts when writing job advertisements. Learn what to include to boost your pipeline with quality candidates...
New Mexico partnership creates NP residency programs to address the primary provider shortage effecting rural healthcare in the state...
According to experts, 28% of recruiters invest in job boards to find candidates. Are you posting your open nursing jobs to the right places...
Recruiting during the holidays amid a nursing shortage is no easy task. Mounting pressure to find nurse candidates can put you in a tailspin...
According to the U.S. Bureau of Labor Statistics registered nurse jobs will grow faster than other occupations, which means nursing schools will need more nursing students...
Explore the need to grow the ranks of Hispanic nurses and promote more diversity in the healthcare industry in this interview...
The widespread home care nursing shortage places a burden on patients who need home care and the recruiters who work to fill their positions...
Healthcare recruiters and hospitals need to use proactive strategies to attract and recruit millennial nurses...
A new report from the U.S. Bureau of Labor Statistics predicts healthcare jobs will grow at a 14% higher rate than all other occupations from 2018-2028...
Nurse burnout can negatively impact patient care, resulting in more medical errors, decreased patient satisfaction and high turnover rates...
Setting clear hiring goals is a good start to finding top talent. But you also must talk to the right people within an organization to achieve this...
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