{"id":14550,"date":"2026-05-01T09:23:13","date_gmt":"2026-05-01T13:23:13","guid":{"rendered":"https:\/\/www.nurse.com\/solutions\/?p=14550"},"modified":"2026-05-01T09:23:13","modified_gmt":"2026-05-01T13:23:13","slug":"what-is-digital-display-advertising","status":"publish","type":"post","link":"https:\/\/www.nurse.com\/solutions\/blog\/what-is-digital-display-advertising","title":{"rendered":"What Is Digital Display Advertising?"},"content":{"rendered":"<p>Digital display advertising keeps brands visible long after a search ends and before a conversion begins. For marketers, it is a practical way to build awareness, reinforce messaging, and retarget high-value audiences across the digital spaces they already use.<\/p>\n<h2><strong>Key takeaways\u00a0<\/strong><\/h2>\n<ul>\n<li>Digital display advertising uses paid visual ads across websites, apps, and digital platforms.<\/li>\n<\/ul>\n<ul>\n<li>Common formats include banner ads, responsive ads, rich media, and retargeting ads.<\/li>\n<\/ul>\n<ul>\n<li>Standard sizes include leaderboard, medium rectangle, skyscraper, half page, and mobile banner.<\/li>\n<\/ul>\n<ul>\n<li>Strong campaigns pair smart targeting with relevant creative and ongoing optimization.<\/li>\n<\/ul>\n<ul>\n<li>Display advertising can support awareness, retargeting, and lead generation.<\/li>\n<\/ul>\n<ul>\n<li>Key metrics include reach, engagement, conversions, and efficiency.<\/li>\n<\/ul>\n<h2><strong>Who this is for\u00a0<\/strong><\/h2>\n<ul>\n<li>Marketers who want a clear, practical definition of digital display advertising.<\/li>\n<\/ul>\n<ul>\n<li>Media teams comparing display with search, social, video, and programmatic advertising.<\/li>\n<\/ul>\n<ul>\n<li>Brand leaders\u00a0evaluating\u00a0awareness-focused paid media channels.<\/li>\n<\/ul>\n<ul>\n<li>Demand generation teams looking for scalable ways to support reach, retargeting, and conversion.<\/li>\n<\/ul>\n<p>Digital display advertising is one of the most established forms of paid digital advertising, but it is often misunderstood because it overlaps with formats like social ads, video ads, and programmatic buying. At its core, display advertising refers to visual ads placed across websites, apps, and other digital environments to build awareness, re-engage audiences, and support measurable campaign goals.<\/p>\n<p>What digital display advertising is:<\/p>\n<ul>\n<li>Paid visual advertising that appears on websites, mobile apps, and digital platforms.<\/li>\n<\/ul>\n<ul>\n<li>A channel used to support brand awareness, retargeting, and lead generation.<\/li>\n<\/ul>\n<ul>\n<li>A format that can include banner ads, responsive ads, rich media, and interactive units.<\/li>\n<\/ul>\n<p>What digital display advertising is not:<\/p>\n<ul>\n<li>It is\u00a0not the same as\u00a0search advertising, which is text-based and intent-driven.<\/li>\n<\/ul>\n<ul>\n<li>It is\u00a0not the same as\u00a0social media advertising, which runs within social platforms.<\/li>\n<\/ul>\n<ul>\n<li>It is\u00a0not the same as\u00a0programmatic advertising, which refers to the automated buying method that can be used to place display ads.<\/li>\n<\/ul>\n<h2><strong>How does digital display advertising work?\u00a0<\/strong><\/h2>\n<p>Digital display advertising reaches audiences while they browse, scroll, read, and research online. Marketers control who\u00a0sees\u00a0the ad, where it appears, what format it uses, and what outcome the campaign is meant to drive.<\/p>\n<p>Some campaigns are designed for broad awareness, while others use tighter targeting to reach specific audience segments. That flexibility is what makes display advertising useful for awareness, retargeting, and lead generation.<\/p>\n<h2><strong>Digital display advertising vs. digital advertising vs. search advertising\u00a0<\/strong><\/h2>\n<p>These terms are related, but they are not interchangeable.<\/p>\n<ul>\n<li><strong>Digital advertising<\/strong>\u202fis the broader category that includes paid channels such as search, social, display, video, sponsored content, and programmatic advertising.<\/li>\n<li><strong>Digital display advertising<\/strong>\u202fis a specific type of digital advertising that uses visual ad placements across websites, apps, and other online environments.<\/li>\n<li><strong>Search advertising<\/strong>\u202freaches users when they actively search, while display advertising reaches them as they browse, making it useful for awareness, reinforcement, and retargeting.<\/li>\n<\/ul>\n<h2><strong>Digital display advertising examples\u00a0<\/strong><\/h2>\n<p>Display advertising can take many forms, but the core idea is the same: place the right visual message in the right environment for the right audience.<\/p>\n<ul>\n<li><strong>Homepage banner ads:<\/strong>\u202fA brand places a visual banner on a publisher site to increase awareness among visitors in a specific content category.<\/li>\n<li><strong>Retargeting ads:<\/strong>\u202fA marketer serves ads to people who previously visited a landing page,\u00a0viewed\u00a0a product, or engaged with earlier campaign content.<\/li>\n<li><strong>Responsive display ads:<\/strong>\u202fA campaign uses flexible creative assets that adjust size and format automatically across websites and devices.<\/li>\n<li><strong>Rich media ads:<\/strong>\u202fA brand uses interactive or animated display formats to create a more engaging visual experience.<\/li>\n<li><strong>Audience-targeted campaigns:<\/strong>\u202fA marketer delivers display ads to a defined segment based on role, interest, behavior, geography, or contextual relevance.<\/li>\n<\/ul>\n<h2><strong>CTA types\u00a0used\u00a0in digital display advertising\u00a0<\/strong><\/h2>\n<p>Calls to action in digital display advertising should reflect both campaign\u00a0objective\u00a0and audience intent. Awareness campaigns often rely on softer CTAs, such as\u00a0<strong>Learn more<\/strong>\u00a0<strong>or\u00a0See\u00a0how it works<\/strong>, while lead generation and conversion-focused campaigns typically use stronger CTAs, such as\u00a0<strong>Download now<\/strong>,\u00a0<strong>Register\u00a0today<\/strong>, or\u00a0<strong>Request\u00a0a demo<\/strong>.<\/p>\n<h3>Common fixed display ad sizes<\/h3>\n<p>Display ad sizes vary by platform, publisher, device, and campaign setup, with\u00a0certain\u00a0formats\u00a0being\u00a0used more\u00a0frequently\u00a0than others. These standard sizes shape where ads can run, how\u00a0the\u00a0creative is built, and how easily campaigns scale across placements.<\/p>\n<p>Common display ad sizes include:<\/p>\n<ul>\n<li><strong>Leaderboard (728 \u00d7 90):\u00a0<\/strong>A wide banner often placed near the top of a webpage.<\/li>\n<li><strong>Medium rectangle (300 \u00d7 250):\u00a0<\/strong>One of the most widely used display sizes across desktop and mobile web placements.<\/li>\n<li><strong>Large rectangle (336 \u00d7 280):\u00a0<\/strong>A larger rectangle that gives creative\u00a0more space\u00a0within content.<\/li>\n<li><strong>Wide skyscraper (160 \u00d7 600):\u00a0<\/strong>A vertical format commonly used in sidebar placements.<\/li>\n<li><strong>Half page (300 \u00d7 600):\u00a0<\/strong>A larger unit built for stronger visual impact.<\/li>\n<li><strong>Mobile leaderboard (320 \u00d7 50):\u00a0<\/strong>A standard mobile banner sized for smartphone screens.<\/li>\n<li><strong>Large mobile banner (320 \u00d7 100):\u00a0<\/strong>A taller mobile format that offers more room than a standard mobile banner.<\/li>\n<\/ul>\n<p>These fixed sizes are still current, but many campaigns now also use responsive display ads that adapt automatically to available placements.<\/p>\n<h2><strong>Why brands use digital display advertising\u00a0<\/strong><\/h2>\n<p>Digital display advertising helps brands stay visible throughout the buyer journey. It supports awareness, message reinforcement, and retargeting\u00a0through\u00a0scalable, targeted campaigns across the digital environments audiences already use.<\/p>\n<p>That staying power is reflected in broader media investment trends.\u00a0<a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2025\/01\/IAB_Outlook_-Study_January_16_2025_v2.pdf\">IAB projected that display would account for 14.2% of ad spend in 2025<\/a>, with display, CTV, social, and search together making up\u00a0nearly 70%\u00a0of total ad spend.<\/p>\n<p>For marketers, that can mean:<\/p>\n<ul>\n<li>Greater visibility across a broad range of websites and apps.<\/li>\n<\/ul>\n<ul>\n<li>More control over audience targeting and placement.<\/li>\n<\/ul>\n<ul>\n<li>More flexibility to support both awareness and performance goals.<\/li>\n<\/ul>\n<h2><strong>Benefits of digital display advertising\u00a0<\/strong><\/h2>\n<p>Display advertising is not just about getting seen. It gives marketers one channel where creative, targeting, and measurement can work together.<\/p>\n<ul>\n<li><strong>Visibility:<\/strong>\u202fKeeps brand messaging\u00a0present across\u00a0digital touchpoints.<\/li>\n<li><strong>Targeting flexibility:<\/strong>\u202fReaches audiences based on attributes, behavior, context, geography, or prior engagement.<\/li>\n<li><strong>Creative range:<\/strong>\u202fSupports static, responsive, animated, or interactive formats.<\/li>\n<li><strong>Retargeting value:<\/strong>\u202fRe-engages audiences who have already shown interest.<\/li>\n<li><strong>Measurable performance:<\/strong>\u202fHelps track delivery, engagement, conversions, and efficiency.<\/li>\n<\/ul>\n<h2><strong>Digital display advertising playbook: Place, align, and refine\u00a0<\/strong><\/h2>\n<ul>\n<li><strong>Place:\u00a0<\/strong>Choose where ads appear based on audience behavior, content environment, device, and campaign\u00a0objective. In digital display advertising, placement strategy shapes both visibility and relevance.<\/li>\n<li><strong>Align:\u00a0<\/strong>Match the creative, format, and call to action to the audience and the campaign goal. Strong display campaigns connect visual messaging with the right environment and stage of the buyer journey.<\/li>\n<li><strong>Refine:\u00a0<\/strong>Review performance regularly and improve the campaign over time. Adjust targeting, placements, creative variations, frequency, and retargeting\u00a0strategy\u00a0to improve efficiency and outcomes.<\/li>\n<\/ul>\n<h2><strong>How to improve targeted advertising performance\u00a0<\/strong><\/h2>\n<p>Display advertising often works best as part of a more targeted strategy. That can include:<\/p>\n<ul>\n<li><strong>Audience segmentation:<\/strong>\u202fBuild display campaigns around meaningful audience groups instead of broad, undifferentiated reach.<\/li>\n<li><strong>Intent-based targeting:<\/strong>\u202fPrioritize people showing signals of active research or near-term interest.<\/li>\n<li><strong>Contextual placement:<\/strong>\u202fAlign ads with the content environments most relevant to the message.<\/li>\n<li><strong>Sequential messaging:<\/strong>\u202fIntroduce awareness first, then follow with proof, education, or a stronger call to action.<\/li>\n<li><strong>Retargeting and optimization:<\/strong>\u202fRe-engage interested audiences and improve efficiency based on campaign performance.<\/li>\n<\/ul>\n<h3>Common digital display advertising mistakes to avoid<\/h3>\n<ul>\n<li><strong>Mistake:<\/strong>\u00a0Treating display advertising as a broad reach tactic only.\u00a0<strong>\u2192 Fix:<\/strong>\u00a0Combine reach with audience targeting, contextual fit, and retargeting.<\/li>\n<\/ul>\n<ul>\n<li><strong>Mistake:<\/strong>\u00a0Running one creative across every placement.\u00a0<strong>\u2192 Fix:<\/strong>\u00a0Adapt visuals and messaging to fit the audience, format, and stage of the campaign.<\/li>\n<\/ul>\n<ul>\n<li><strong>Mistake:<\/strong>\u00a0Measuring only clicks.\u00a0<strong>\u2192 Fix:<\/strong>\u00a0Track engagement, conversion, and downstream business outcomes.<\/li>\n<\/ul>\n<ul>\n<li><strong>Mistake:<\/strong>\u00a0Launching without frequency controls.\u00a0<strong>\u2192 Fix:<\/strong>\u00a0Monitor exposure and rotate creative to reduce fatigue.<\/li>\n<\/ul>\n<ul>\n<li><strong>Mistake:<\/strong>\u00a0Ignoring placement quality.\u00a0<strong>\u2192 Fix:<\/strong>\u00a0Prioritize environments that align with the audience and campaign\u00a0goal.<\/li>\n<\/ul>\n<ul>\n<li><strong>Mistake:<\/strong>\u00a0Treating display as a silo.\u00a0<strong>\u2192 Fix:<\/strong>\u00a0Coordinate it\u00a0with broader digital advertising efforts for better full-funnel performance.<\/li>\n<\/ul>\n<h3><strong>Metrics to track\u00a0<\/strong><\/h3>\n<p>The right metrics depend on campaign goals, but a few measures are especially useful for\u00a0display\u00a0advertising.<\/p>\n<ul>\n<li><strong>Reach in target audience:<\/strong>\u202fShows whether the campaign is getting in front of the intended audience.<\/li>\n<\/ul>\n<ul>\n<li><strong>Click-through rate:<\/strong>\u202fIndicates\u00a0whether the creative and placement are driving interest.<\/li>\n<\/ul>\n<ul>\n<li><strong>Engagement rate by channel or placement:<\/strong>\u202fHelps\u00a0identify\u00a0stronger-performing environments.<\/li>\n<\/ul>\n<ul>\n<li><strong>Conversion rate by stage:<\/strong>\u202fTracks movement from awareness to action.<\/li>\n<\/ul>\n<ul>\n<li><strong>Cost per lead or cost per acquisition:<\/strong>\u202fMeasures efficiency.<\/li>\n<\/ul>\n<ul>\n<li><strong>Retargeting lift or incremental conversion:<\/strong>\u202fShows whether follow-up display activity improves outcomes.<\/li>\n<\/ul>\n<h2><strong>How Nurse.com helps\u00a0<\/strong><\/h2>\n<p>Nurse.com helps brands use digital display advertising to reach more precisely across trusted digital environments. Its solutions support brand awareness, targeted advertising, and campaign optimization built for stronger visibility, relevance, and performance.\u00a0<a href=\"https:\/\/www.nurse.com\/solutions\/advertising\">Explore advertising solutions with Nurse.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital display advertising keeps brands visible long after a search ends and before a conversion begins. For marketers, it is a practical way to build awareness, reinforce messaging, and retarget high-value audiences across the digital spaces they already use. Key takeaways\u00a0 Digital display advertising uses paid visual ads across websites, apps, and digital platforms. Common [&hellip;]<\/p>\n","protected":false},"author":119,"featured_media":14547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23,25],"tags":[],"coauthors":[1454],"class_list":["post-14550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-advertising","category-nurse-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Digital Display Advertising? | Nurse.com Solutions<\/title>\n<meta name=\"description\" content=\"Digital display advertising is an essential part of your marketing strategy. Here are best practices and pitfalls to consider.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nurse.com\/solutions\/blog\/what-is-digital-display-advertising\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Digital Display Advertising? | Nurse.com Solutions\" \/>\n<meta property=\"og:description\" content=\"Digital display advertising is an essential part of your marketing strategy. Here are best practices and pitfalls to consider.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nurse.com\/solutions\/blog\/what-is-digital-display-advertising\" \/>\n<meta property=\"og:site_name\" content=\"Nurse.com Solutions\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-01T13:23:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2026\/05\/GettyImages-2187408419.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"814\" \/>\n\t<meta property=\"og:image:height\" content=\"429\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mike Gates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike Gates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nurse.com\/solutions\/blog\/what-is-digital-display-advertising#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nurse.com\/solutions\/blog\/what-is-digital-display-advertising\"},\"author\":{\"name\":\"Mike Gates\",\"@id\":\"https:\/\/www.nurse.com\/solutions\/#\/schema\/person\/7551e6bbbe317e20aa0b7d4511476e82\"},\"headline\":\"What Is Digital Display Advertising?\",\"datePublished\":\"2026-05-01T13:23:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.nurse.com\/solutions\/blog\/what-is-digital-display-advertising\"},\"wordCount\":1412,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.nurse.com\/solutions\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.nurse.com\/solutions\/blog\/what-is-digital-display-advertising#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2026\/05\/GettyImages-2187408419.jpg\",\"articleSection\":[\"Digital advertising\",\"Nurse marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.nurse.com\/solutions\/blog\/what-is-digital-display-advertising#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nurse.com\/solutions\/blog\/what-is-digital-display-advertising\",\"url\":\"https:\/\/www.nurse.com\/solutions\/blog\/what-is-digital-display-advertising\",\"name\":\"What Is Digital Display Advertising? | Nurse.com Solutions\",\"isPartOf\":{\"@id\":\"https:\/\/www.nurse.com\/solutions\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.nurse.com\/solutions\/blog\/what-is-digital-display-advertising#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.nurse.com\/solutions\/blog\/what-is-digital-display-advertising#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2026\/05\/GettyImages-2187408419.jpg\",\"datePublished\":\"2026-05-01T13:23:13+00:00\",\"description\":\"Digital display advertising is an essential part of your marketing strategy. Here are best practices and pitfalls to consider.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.nurse.com\/solutions\/blog\/what-is-digital-display-advertising#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nurse.com\/solutions\/blog\/what-is-digital-display-advertising\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nurse.com\/solutions\/blog\/what-is-digital-display-advertising#primaryimage\",\"url\":\"https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2026\/05\/GettyImages-2187408419.jpg\",\"contentUrl\":\"https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2026\/05\/GettyImages-2187408419.jpg\",\"width\":814,\"height\":429,\"caption\":\"Woman watching digital display advertising ads\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.nurse.com\/solutions\/blog\/what-is-digital-display-advertising#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.nurse.com\/solutions\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Is Digital Display Advertising?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nurse.com\/solutions\/#website\",\"url\":\"https:\/\/www.nurse.com\/solutions\/\",\"name\":\"Nurse.com Advertise\",\"description\":\"Nurse.com digital, cross media and direct mail marketing platforms connect you with the nursing audience.\",\"publisher\":{\"@id\":\"https:\/\/www.nurse.com\/solutions\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.nurse.com\/solutions\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.nurse.com\/solutions\/#organization\",\"name\":\"Nurse.com Advertise + Recruit\",\"url\":\"https:\/\/www.nurse.com\/solutions\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nurse.com\/solutions\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2026\/02\/Nurse-B2BAdvertiseandRecruit-Logo-White-1-2.png\",\"contentUrl\":\"https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2026\/02\/Nurse-B2BAdvertiseandRecruit-Logo-White-1-2.png\",\"width\":522,\"height\":144,\"caption\":\"Nurse.com Advertise + Recruit\"},\"image\":{\"@id\":\"https:\/\/www.nurse.com\/solutions\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/nurserecruitmentbynursedotcom\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.nurse.com\/solutions\/#\/schema\/person\/7551e6bbbe317e20aa0b7d4511476e82\",\"name\":\"Mike Gates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nurse.com\/solutions\/#\/schema\/person\/image\/95f2b46fcb5bfc531b35991f3b9cbd9f\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3107b93a39bcb5038690759b39f415fd4d58b5aa55a069a1e56e4c60accc181c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3107b93a39bcb5038690759b39f415fd4d58b5aa55a069a1e56e4c60accc181c?s=96&d=mm&r=g\",\"caption\":\"Mike Gates\"},\"url\":\"https:\/\/www.nurse.com\/solutions\/blog\/author\/mgates\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Is Digital Display Advertising? | Nurse.com Solutions","description":"Digital display advertising is an essential part of your marketing strategy. Here are best practices and pitfalls to consider.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nurse.com\/solutions\/blog\/what-is-digital-display-advertising","og_locale":"en_US","og_type":"article","og_title":"What Is Digital Display Advertising? | Nurse.com Solutions","og_description":"Digital display advertising is an essential part of your marketing strategy. Here are best practices and pitfalls to consider.","og_url":"https:\/\/www.nurse.com\/solutions\/blog\/what-is-digital-display-advertising","og_site_name":"Nurse.com Solutions","article_published_time":"2026-05-01T13:23:13+00:00","og_image":[{"width":814,"height":429,"url":"https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2026\/05\/GettyImages-2187408419.jpg","type":"image\/jpeg"}],"author":"Mike Gates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mike Gates","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.nurse.com\/solutions\/blog\/what-is-digital-display-advertising#article","isPartOf":{"@id":"https:\/\/www.nurse.com\/solutions\/blog\/what-is-digital-display-advertising"},"author":{"name":"Mike Gates","@id":"https:\/\/www.nurse.com\/solutions\/#\/schema\/person\/7551e6bbbe317e20aa0b7d4511476e82"},"headline":"What Is Digital Display Advertising?","datePublished":"2026-05-01T13:23:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.nurse.com\/solutions\/blog\/what-is-digital-display-advertising"},"wordCount":1412,"commentCount":0,"publisher":{"@id":"https:\/\/www.nurse.com\/solutions\/#organization"},"image":{"@id":"https:\/\/www.nurse.com\/solutions\/blog\/what-is-digital-display-advertising#primaryimage"},"thumbnailUrl":"https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2026\/05\/GettyImages-2187408419.jpg","articleSection":["Digital advertising","Nurse marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.nurse.com\/solutions\/blog\/what-is-digital-display-advertising#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.nurse.com\/solutions\/blog\/what-is-digital-display-advertising","url":"https:\/\/www.nurse.com\/solutions\/blog\/what-is-digital-display-advertising","name":"What Is Digital Display Advertising? | Nurse.com Solutions","isPartOf":{"@id":"https:\/\/www.nurse.com\/solutions\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nurse.com\/solutions\/blog\/what-is-digital-display-advertising#primaryimage"},"image":{"@id":"https:\/\/www.nurse.com\/solutions\/blog\/what-is-digital-display-advertising#primaryimage"},"thumbnailUrl":"https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2026\/05\/GettyImages-2187408419.jpg","datePublished":"2026-05-01T13:23:13+00:00","description":"Digital display advertising is an essential part of your marketing strategy. Here are best practices and pitfalls to consider.","breadcrumb":{"@id":"https:\/\/www.nurse.com\/solutions\/blog\/what-is-digital-display-advertising#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nurse.com\/solutions\/blog\/what-is-digital-display-advertising"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nurse.com\/solutions\/blog\/what-is-digital-display-advertising#primaryimage","url":"https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2026\/05\/GettyImages-2187408419.jpg","contentUrl":"https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2026\/05\/GettyImages-2187408419.jpg","width":814,"height":429,"caption":"Woman watching digital display advertising ads"},{"@type":"BreadcrumbList","@id":"https:\/\/www.nurse.com\/solutions\/blog\/what-is-digital-display-advertising#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nurse.com\/solutions\/"},{"@type":"ListItem","position":2,"name":"What Is Digital Display Advertising?"}]},{"@type":"WebSite","@id":"https:\/\/www.nurse.com\/solutions\/#website","url":"https:\/\/www.nurse.com\/solutions\/","name":"Nurse.com Advertise","description":"Nurse.com digital, cross media and direct mail marketing platforms connect you with the nursing audience.","publisher":{"@id":"https:\/\/www.nurse.com\/solutions\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nurse.com\/solutions\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.nurse.com\/solutions\/#organization","name":"Nurse.com Advertise + Recruit","url":"https:\/\/www.nurse.com\/solutions\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nurse.com\/solutions\/#\/schema\/logo\/image\/","url":"https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2026\/02\/Nurse-B2BAdvertiseandRecruit-Logo-White-1-2.png","contentUrl":"https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2026\/02\/Nurse-B2BAdvertiseandRecruit-Logo-White-1-2.png","width":522,"height":144,"caption":"Nurse.com Advertise + Recruit"},"image":{"@id":"https:\/\/www.nurse.com\/solutions\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/nurserecruitmentbynursedotcom"]},{"@type":"Person","@id":"https:\/\/www.nurse.com\/solutions\/#\/schema\/person\/7551e6bbbe317e20aa0b7d4511476e82","name":"Mike Gates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nurse.com\/solutions\/#\/schema\/person\/image\/95f2b46fcb5bfc531b35991f3b9cbd9f","url":"https:\/\/secure.gravatar.com\/avatar\/3107b93a39bcb5038690759b39f415fd4d58b5aa55a069a1e56e4c60accc181c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3107b93a39bcb5038690759b39f415fd4d58b5aa55a069a1e56e4c60accc181c?s=96&d=mm&r=g","caption":"Mike Gates"},"url":"https:\/\/www.nurse.com\/solutions\/blog\/author\/mgates"}]}},"_links":{"self":[{"href":"https:\/\/www.nurse.com\/solutions\/wp-json\/wp\/v2\/posts\/14550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nurse.com\/solutions\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nurse.com\/solutions\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nurse.com\/solutions\/wp-json\/wp\/v2\/users\/119"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nurse.com\/solutions\/wp-json\/wp\/v2\/comments?post=14550"}],"version-history":[{"count":0,"href":"https:\/\/www.nurse.com\/solutions\/wp-json\/wp\/v2\/posts\/14550\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nurse.com\/solutions\/wp-json\/wp\/v2\/media\/14547"}],"wp:attachment":[{"href":"https:\/\/www.nurse.com\/solutions\/wp-json\/wp\/v2\/media?parent=14550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nurse.com\/solutions\/wp-json\/wp\/v2\/categories?post=14550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nurse.com\/solutions\/wp-json\/wp\/v2\/tags?post=14550"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.nurse.com\/solutions\/wp-json\/wp\/v2\/coauthors?post=14550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}