{"id":11586,"date":"2020-01-15T08:00:40","date_gmt":"2020-01-15T13:00:40","guid":{"rendered":"https:\/\/advertise.nurse.com\/?p=11586"},"modified":"2020-09-22T15:05:48","modified_gmt":"2020-09-22T19:05:48","slug":"9-benchmarks-measure-email-social-media-roi","status":"publish","type":"post","link":"https:\/\/www.nurse.com\/solutions\/blog\/9-benchmarks-measure-email-social-media-roi","title":{"rendered":"9 Benchmarks to Measure Email and Social Media ROI"},"content":{"rendered":"

You are wise to wonder whether your social media ads perform well from one quarter to the next.<\/h2>\n

If you\u2019re trying to gauge your email and social media ROI, here are nine ways to gain knowledge about current best practices and trends. You can even compare benchmark data across industries.<\/p>\n

1 \u2014 Facebook Click Through Rates (CTRs)<\/h3>\n

Did you know Facebook attracts more than 2 million advertisers?<\/p>\n

High numbers like this sound impressive \u2014 and they are. But did you know Facebook is not the best platform to advertise jobs?<\/p>\n

Social media experts at WordStream say the CTR for jobs and training on Facebook is a mere 0.47%.<\/p><\/blockquote>\n

Industries that see better CTRs on Facebook<\/a> include retail (1.59%), apparel (1.24%), beauty (1.16%), and fitness (1.01%).<\/p>\n

Some HR experts suggest LinkedIn as the better platform for job postings because it is comprised of an entire audience of professionals.<\/p>\n

2 \u2014 Compare Email Campaigns by Industry<\/h3>\n

Wondering about email marketing campaign<\/a> performance in the recruitment and staffing space? From open rates to click rates to bounce rates to unsubscribe rates, MailChimp<\/a> crunched the numbers by industry.<\/p>\n

The average open rate across all industries is 33%, according to their 2019 survey data. High open rates are a good indicator that you\u2019re doing something right.<\/p><\/blockquote>\n

The industries with the highest email open rates were government, hobbies and religion. Vitamins and supplements came in with the lowest average open rates, at 15.06%. At 0.86%, construction took the highest hard bounce rate. According to Mailchimp,<\/a> email averages $52 ROI for every dollar spent.<\/p>\n\n\n\n\n\n\n\n
Industry\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><\/td>\nAverage Open Rate<\/strong><\/td>\nAverage Click Rate<\/strong><\/td>\nHard Bounce<\/strong><\/td>\nSoft Bounce<\/strong><\/td>\nUnsubscribe Rate<\/strong><\/td>\n<\/tr>\n
Government<\/strong><\/td>\n28.77%<\/td>\n3.99%<\/td>\n0.33%<\/td>\n0.50%<\/td>\n0.13%<\/td>\n<\/tr>\n
Education & Training<\/strong><\/td>\n23.42%<\/td>\n2.90%<\/td>\n0.32%<\/td>\n0.51%<\/td>\n0.21%<\/td>\n<\/tr>\n
Medical, Dental & Healthcare<\/strong><\/td>\n21.72%<\/td>\n2.49%<\/td>\n0.51%<\/td>\n0.63%<\/td>\n0.28%<\/td>\n<\/tr>\n
Recruitment & Staffing<\/strong><\/td>\n21.14%<\/td>\n2.53%<\/td>\n0.45%<\/td>\n0.53%<\/td>\n0.30%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Constant Contact<\/a> survey data also showed how higher education email performed as a segment in 2019.<\/p>\n\n\n\n\n
Industry\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><\/td>\nTotal Open Rate<\/strong><\/td>\nClick Through Rate<\/strong><\/td>\nBounce Rate<\/strong><\/td>\nUnsubscribe Rate<\/strong><\/td>\n<\/tr>\n
Higher Education<\/strong><\/td>\n16.99%<\/td>\n7.66%<\/td>\n8.86%<\/td>\n0.01%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

4 \u2014 Know the Best Time to Send Email<\/h3>\n

Knowing when to send email for your segment can help improve open rates. Are you sending emails at the best time of day and the best day of the week?<\/p>\n

Constant Contact<\/a> analyzed the data so you don\u2019t have to \u2014 and here\u2019s what they have determined for various industry segments.<\/p>\n