{"id":11309,"date":"2019-05-29T23:09:00","date_gmt":"2019-05-30T06:09:00","guid":{"rendered":"http:\/\/nursemk.wpengine.com\/write-email-subject-lines-that-work-recruitment\/"},"modified":"2022-03-02T14:43:50","modified_gmt":"2022-03-02T19:43:50","slug":"write-email-subject-lines-that-work-recruitment","status":"publish","type":"post","link":"https:\/\/www.nurse.com\/solutions\/blog\/write-email-subject-lines-that-work-recruitment","title":{"rendered":"How To Write Email Subject Lines That Work for Recruitment"},"content":{"rendered":"

Email marketing tactics continue to evolve as new technology becomes available.<\/h2>\n

The key is to know how to effectively use the technology you have while incorporating constantly changing best practices into your recruitment messages.<\/p>\n

Here are eight important trends you can use to create winning email <\/a>subject lines that work because they give your audience a reason to open your recruitment emails.<\/p>\n

1 \u2014 Harness the power of brevity<\/h3>\n

Ever read a subject line that trails off the page? It\u2019s a common problem in the digital age of email marketing \u2014 and one that annoys readers.<\/p>\n

This type of flaw makes you look wordy at best and inexperienced at worst. There\u2019s a better way to capture a nurse\u2019s attention. Just stick with the magic number of 35 \u2014 as in characters.<\/p>\n

Tammy Pennington, channel marketing manager for digital recruitment at Nurse.com powered by Relias, said you have a better chance of getting a message to fit the subject line space by shooting for 35 characters.<\/p>\n

Sticking to this character count also makes your subject line mobile friendly, which is important and ultimately makes it an email subject lines that work<\/a>.<\/p>\n

2 \u2014 Know your audience<\/h3>\n

Companies like us offer email marketing services<\/a> designed to help customers with their digital strategies.<\/p>\n

To do this, we invest in powerful email automation platforms capable of segmenting out your target audience, based on job title, location and credentials. This is how we ensure the right people get the right message<\/a> at the right time.<\/p>\n

\u201cEmail automation platforms also give you the ability to market\u00a0to your audience based on their activity or a newly collected data point,”\u00a0said\u00a0Emily\u00a0Christian, manager of eCommerce digital marketing at Nurse.com powered by Relias. “This strategy not only gives you a much better return on your marketing investment, but it also personalizes the experience your audience has with your brand.\u201d<\/p><\/blockquote>\n

And to properly segment the audience, Christian said it requires collecting as much data as possible about each person whose email address is in the database.<\/p>\n

3 \u2014 Personalize the message<\/h3>\n

\u201cThe important thing for brands is to be personable,\u201d said Kerleisha Jones, a former eCommerce marketing strategist at Nurse.com. \u201cRecognize a holiday and be timely with it because there is a good chance people will respond in a positive way.\u201d<\/p>\n

Another trend is for organizations to incorporate the email recipient\u2019s first name into the subject line as a way of personalizing the message. Just test the email before sending it to make sure the name populates properly.<\/p>\n

\"\"<\/a><\/p>\n

4 \u2014 Send the best by A\/B testing<\/h3>\n

When you have two solid subject lines but aren\u2019t sure which one will hit it out of the ballpark, run an A\/B test.<\/p>\n

Here\u2019s how it works. Send out two emails, one with each subject line. Use only a small subset of your target audience for each email subject line.<\/p>\n

Then look at the analytics to see which subject line performs better, Jones said, because the analytics report doesn\u2019t lie.<\/p>\n

Then send the winning subject line out to the remainder of your distribution list.<\/p>\n

Pennington agrees that A\/B testing is an invaluable tool.<\/p>\n

\u201cIf (recruiters) don\u2019t know where to start, don\u2019t try to wing it because subject lines are the opening to see if people will actually open the email itself,\u201d she said.<\/p>\n

5 \u2014 Emojis have a place<\/h3>\n

The mood-boosting appeal of emojis can give subject lines a certain feeling of lightheartedness.<\/p>\n

\u201cIt\u2019s good to use emojis during a holiday or a customer anniversary,\u201d Jones said.<\/p><\/blockquote>\n

A pop of color can easily grab a reader\u2019s attention, but don\u2019t overuse emojis because they could lose their appeal, she said.<\/p>\n

Fair warning:\u00a0Be aware emojis sometimes do not display correctly in a subject line.<\/p>\n

Again, Jones suggests sending out an email as a test. Also consider A\/B testing to see how your customers respond to emojis because every audience is different.<\/p>\n

6 \u2014 Spammers beware<\/h3>\n

Know what spam email looks like so you are not creating the same type of stuff.<\/p>\n

If the subject line looks too much like a sales pitch, the audience is less likely to open your email, Pennington said.<\/p>\n

Her best tip is simple but effective: \u201cAct as if the subject line is the only thing they will read.\u201d<\/p><\/blockquote>\n

Recruiters need to be about five steps ahead of spam filters so their emails are not on the spam filter super highway.<\/p>\n

\u201cSpam filters sometimes filter out words like winner, prizes or different characters,\u201d Pennington said.<\/p>\n

7 \u2014 Don\u2019t be boring<\/h3>\n

Bland subject lines rarely win high click rates, Pennington said.<\/p>\n

Get creative and remember how much email your audience reads per day or week. The answer is probably too much.<\/p>\n

\u201cLook at your email,” she said. “If there isn\u2019t a reason to open it, they won\u2019t click on it. General subject lines like ‘please read’ do not work well with email marketing.\u201d<\/p><\/blockquote>\n

Instead, she suggests phrases such as \u201chiring now,\u201d \u201cinterviews today\u201d or \u201cbonus available for quick hire\u201d to make your open rates soar. Only use these words, however, if you can deliver on the offer.<\/p>\n

8 \u2014 Prevent duplicate messages<\/h3>\n

Ever open your inbox to see hundreds of unread emails? It\u2019s not your fault.<\/p>\n

We know the frustration of receiving too much email, not to mention the undue stress it can cause. Unfortunately, some organizations fail to clean up their email database<\/a>, which is why duplicate messages clog your inbox.<\/p>\n

\u201cIt\u2019s also critical to have rules and processes in place to ensure your email marketing doesn\u2019t become invasive,”\u00a0Christian said. “We do our best to make sure no email address receives two messages from Nurse.com in a single day by setting sending limits in our platform.\u201d<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Learn eight important trends to create winning email subject lines that work because they give your audience a reason to open your recruitment emails.<\/p>\n","protected":false},"author":68,"featured_media":3377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,27],"tags":[],"coauthors":[1380],"class_list":["post-11309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nurse-marketing","category-nursing-recruitment"],"acf":[],"yoast_head":"\nHow to write email subject lines that work for recruitment<\/title>\n<meta name=\"description\" content=\"Learn important trends to create email subject lines that work because they give your audience a reason to open your recruitment emails.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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