{"id":11303,"date":"2019-04-10T23:09:00","date_gmt":"2019-04-11T06:09:00","guid":{"rendered":"http:\/\/nursemk.wpengine.com\/you-should-present-total-compensation-candidates\/"},"modified":"2022-03-02T14:49:56","modified_gmt":"2022-03-02T19:49:56","slug":"you-should-present-total-compensation-candidates","status":"publish","type":"post","link":"https:\/\/www.nurse.com\/solutions\/blog\/you-should-present-total-compensation-candidates","title":{"rendered":"Why You Should Present Total Compensation to Candidates"},"content":{"rendered":"<h2>When working to recruit and retain nurses, it\u2019s important to communicate why your organization is a desirable place to work.<\/h2>\n<p>One way to relay why you may be a more attractive choice than competitors, is to convey a <a href=\"https:\/\/www.nurse.com\/blog\/2018\/10\/09\/are-employers-missing-the-boat-on-nursing-benefits\/\">full picture of all the perks you offer to employees<\/a>.<\/p>\n<p>Total compensation is also known as total rewards, as some in the recruiting profession use these terms interchangeably, said Frederick P. Morgeson, PhD, editor of the Annual Review of Organizational Psychology and Organizational Behavior and a Eli Broad Professor of Management at Michigan State University in East Lansing, Mich.<\/p>\n<blockquote><p>\u201cThe term <a href=\"https:\/\/www.shrm.org\/hr-today\/trends-and-forecasting\/special-reports-and-expert-views\/Documents\/Implementing-Total-Rewards-Strategies.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">total rewards<\/a> is my professional preference as it provides a broader perspective,\u201d Morgeson said. \u201cTotal compensation has more of a focus on pay \u2014 formal monetary base pay. Total rewards encompass not only salary \u2014 hourly, overtime and bonus pay or bonus structures \u2014 it also includes a portfolio of formal benefits, such as the healthcare plans being offered, vacation time given and flexibility in scheduling.\u201d<\/p><\/blockquote>\n<p>Compensation is not just what you take home in your paycheck, said Sylvia V. Francis, CCP, SPHR, SCP, total rewards manager at the Regional Transportation District in Denver.<\/p>\n<p>\u201cAll benefits that your employer offers to you have a cost, which the employer pays and is part of your annual compensation from the organization,\u201d Francis said.<\/p>\n<p>There are <a href=\"https:\/\/www.nurse.com\/blog\/2017\/08\/07\/nurse-salary-is-only-part-of-the-pie\/\">other benefits<\/a> in addition to pay rates, health plans, vacation time and scheduling options.<\/p>\n<p>\u201cAdditional benefits are short- and long-term disability plans that are being offered, matching contributions for 401k, 403b, 457b and 401a plans and pension plans, if applicable,&#8221;\u00a0Francis said. &#8220;Generally, the cost of benefits equates to an additional 32% of compensation.&#8221;<\/p>\n<p>Francis gives her recruiters the option to include a Candidate Total Compensation Statement when making a job offer.<\/p>\n<blockquote><p>\u201cThis has been a successful tool in closing the deal,\u201d she said. \u201cWe also send out annual Total Compensation Statements to our current employees.\u201d<\/p><\/blockquote>\n<p>Even though Francis\u2019 organization does not recruit nurses, she said, \u201cI find that just like everyone, base\/incentive pay, health insurance and time off are the most important factors in snagging a candidate.\u201d<\/p>\n<p><a href=\"https:\/\/advertise.nurse.com\/contact-blog\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11441 size-full\" src=\"https:\/\/advertise.nurse.com\/wp-content\/uploads\/2019\/11\/Nursecom_MediaKit_B2B_April2019_1000x250_V2.jpg\" alt=\"\" width=\"1000\" height=\"250\" srcset=\"https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2019\/11\/Nursecom_MediaKit_B2B_April2019_1000x250_V2.jpg 1000w, https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2019\/11\/Nursecom_MediaKit_B2B_April2019_1000x250_V2-300x75.jpg 300w, https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2019\/11\/Nursecom_MediaKit_B2B_April2019_1000x250_V2-768x192.jpg 768w, https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2019\/11\/Nursecom_MediaKit_B2B_April2019_1000x250_V2-200x50.jpg 200w, https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2019\/11\/Nursecom_MediaKit_B2B_April2019_1000x250_V2-400x100.jpg 400w, https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2019\/11\/Nursecom_MediaKit_B2B_April2019_1000x250_V2-600x150.jpg 600w, https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2019\/11\/Nursecom_MediaKit_B2B_April2019_1000x250_V2-800x200.jpg 800w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<h3>Articulate informal rewards to candidates<\/h3>\n<p>Pay, benefits and scheduling are the formal side of the total compensation picture.<\/p>\n<p>\u201cThere is a whole other element that is often neglected and overlooked,\u201d Morgeson said. \u201cThat is the informal rewards an employer offers. Informal rewards, if they exist, need to be described when recruiting prospective job candidates and also communicated to existing employees. Then, you need to deliver them.\u201d<\/p>\n<p>Informal rewards are the characteristics of a job that enhance the enjoyment one derives from the work, Morgeson said.<\/p>\n<p>He added the<a href=\"http:\/\/advertise.nurse.com\/blog\/how-hospital-rankings-lists-and-designations-can-boost-your-reputation\/\"> existence of a work environment <\/a>that provides employees with the following qualities is essential for successful recruitment and retention:<\/p>\n<ul>\n<li>Meaningful work that enhances employees\u2019 self-respect and self-esteem<\/li>\n<li>Employees who feel they make a difference and have a positive impact on their patients and others with their work<\/li>\n<li><a href=\"http:\/\/advertise.nurse.com\/blog\/connect-with-frontline-managers-to-improve-employee-relations\/\">Engaged managers and supervisors who regularly provide feedback<\/a> to employees about the quality of their work and tell them when they do a good job<\/li>\n<li>Managers and supervisors who routinely relay to employees the positive impact they have on patients and others<\/li>\n<li>Maintaining a staff of engaged workers, which creates a good team culture and positive work environment for everyone<\/li>\n<\/ul>\n<p>\u201cIf you have informal rewards, you need to talk about them to <a href=\"http:\/\/advertise.nurse.com\/how\/#job-board\">potential job candidates<\/a> and current employees, especially when competing with other organizations that may be offering higher pay for both new and experienced staff,\u201d Morgeson said. \u201cDoing so can help decrease nursing turnover and improve retention rates.\u201d<\/p>\n<h3>Think out of the box about total compensation<\/h3>\n<p>Thinking broadly about your organization\u2019s approach to creating a good work environment is also part of informal rewards.<\/p>\n<blockquote><p>\u201cWhile some staff want to make their work their life, other staff members want to have more of a work-life balance,\u201d Morgeson said. \u201cThis is where offering flexible scheduling can help. If you only offer set schedules for everyone, why can\u2019t you offer flexible schedules to some staffers who want them?\u201d<\/p><\/blockquote>\n<p>Morgeson advises organizations to examine why they continue to practice certain set schedules and protocols.<\/p>\n<p>&#8220;If your answer is, \u2018This is how we\u2019ve always done it,\u2019 this may not be the way you want to continue \u2013 especially if you <a href=\"http:\/\/advertise.nurse.com\/blog\/prevent-nursing-turnover-by-improving-your-recruitment-strategies\/\">have a turnover problem<\/a>,\u201d he said.<\/p>\n<p>Even a small decrease in your turnover rate can save the organization money.<\/p>\n<p>\u201cLet\u2019s say 100 people resign and 50% of this turnover is due to factors you cannot change, such as when staff move out of the area, or retire,\u201d Morgeson said. \u201cOf the other 50% of your staff that resign, you can possibly make in difference and decrease this number. If 50 people leave and it costs you $25,000 to replace each person, it adds up fast and becomes a large amount of money. If this 50% is leaving due to a poor work environment, bad managers and a lack of teamwork \u2014 these are things you can change and improve on.\u201d<\/p>\n<p>High turnover rates in the context of nursing is a big problem.<\/p>\n<blockquote><p>\u201cWe know from studies that high turnover adversely affects clinical outcomes for patients and increases readmission and mortality rates,\u201d Morgeson said. \u201cA lot of turnover leads to staff who don\u2019t know each other as well, teamwork is not as good, communication and collaboration suffer, and temporary or new staff don\u2019t know hospital systems as well.\u201d<\/p><\/blockquote>\n<p>A challenge for recruiters is to clearly articulate the value proposition of the organization.<\/p>\n<p>\u201cYou need to <a href=\"http:\/\/advertise.nurse.com\/blog\/shortage-surplus-how-keep-tabs-nursing-workforce-projections\/\">maintain an awareness of your local labor market<\/a>, recruit well, consider the monetary and non-monetary rewards you offer, and communicate the value for prospective employees of coming to work with your organization,\u201d Morgeson said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One way to show your organization is a better choice than your competitors is to convey total compensation \u2014 all you offer employees.<\/p>\n","protected":false},"author":68,"featured_media":11355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,28],"tags":[],"coauthors":[1380],"class_list":["post-11303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nursing-recruitment","category-nursing-retention"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why you should present total compensation to candidates<\/title>\n<meta name=\"description\" content=\"One way to show your organization is a better choice than your competitors is to convey total compensation \u2014 all you offer employees.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nurse.com\/solutions\/blog\/you-should-present-total-compensation-candidates\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why you should present total compensation to candidates\" \/>\n<meta property=\"og:description\" content=\"One way to show your organization is a better choice than your competitors is to convey total compensation \u2014 all you offer employees.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nurse.com\/solutions\/blog\/you-should-present-total-compensation-candidates\" \/>\n<meta property=\"og:site_name\" content=\"Nurse.com Solutions\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-11T06:09:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-02T19:49:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2019\/08\/Total_compensation_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"5616\" \/>\n\t<meta property=\"og:image:height\" content=\"2925\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aaron Lay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aaron Lay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.nurse.com\/solutions\/blog\/you-should-present-total-compensation-candidates#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.nurse.com\/solutions\/blog\/you-should-present-total-compensation-candidates\"},\"author\":{\"name\":\"Aaron Lay\",\"@id\":\"https:\/\/www.nurse.com\/solutions\/#\/schema\/person\/56eff2d7848fdf13e7d669eb8ee93853\"},\"headline\":\"Why You Should Present Total Compensation to Candidates\",\"datePublished\":\"2019-04-11T06:09:00+00:00\",\"dateModified\":\"2022-03-02T19:49:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.nurse.com\/solutions\/blog\/you-should-present-total-compensation-candidates\"},\"wordCount\":953,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.nurse.com\/solutions\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.nurse.com\/solutions\/blog\/you-should-present-total-compensation-candidates#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2019\/08\/Total_compensation_2.jpg\",\"articleSection\":[\"Nursing recruitment\",\"Nursing retention\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.nurse.com\/solutions\/blog\/you-should-present-total-compensation-candidates#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nurse.com\/solutions\/blog\/you-should-present-total-compensation-candidates\",\"url\":\"https:\/\/www.nurse.com\/solutions\/blog\/you-should-present-total-compensation-candidates\",\"name\":\"Why you should present total compensation to candidates\",\"isPartOf\":{\"@id\":\"https:\/\/www.nurse.com\/solutions\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.nurse.com\/solutions\/blog\/you-should-present-total-compensation-candidates#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.nurse.com\/solutions\/blog\/you-should-present-total-compensation-candidates#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2019\/08\/Total_compensation_2.jpg\",\"datePublished\":\"2019-04-11T06:09:00+00:00\",\"dateModified\":\"2022-03-02T19:49:56+00:00\",\"description\":\"One way to show your organization is a better choice than your competitors is to convey total compensation \u2014 all you offer employees.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.nurse.com\/solutions\/blog\/you-should-present-total-compensation-candidates#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nurse.com\/solutions\/blog\/you-should-present-total-compensation-candidates\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nurse.com\/solutions\/blog\/you-should-present-total-compensation-candidates#primaryimage\",\"url\":\"https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2019\/08\/Total_compensation_2.jpg\",\"contentUrl\":\"https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2019\/08\/Total_compensation_2.jpg\",\"width\":5616,\"height\":2925,\"caption\":\"Include total compensation when discussing benefits.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.nurse.com\/solutions\/blog\/you-should-present-total-compensation-candidates#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.nurse.com\/solutions\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why You Should Present Total Compensation to Candidates\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nurse.com\/solutions\/#website\",\"url\":\"https:\/\/www.nurse.com\/solutions\/\",\"name\":\"Nurse.com Advertise\",\"description\":\"Nurse.com digital, cross media and direct mail marketing platforms connect you with the nursing audience.\",\"publisher\":{\"@id\":\"https:\/\/www.nurse.com\/solutions\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.nurse.com\/solutions\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.nurse.com\/solutions\/#organization\",\"name\":\"Nurse.com Advertise + Recruit\",\"url\":\"https:\/\/www.nurse.com\/solutions\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nurse.com\/solutions\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2026\/02\/Nurse-B2BAdvertiseandRecruit-Logo-White-1-2.png\",\"contentUrl\":\"https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2026\/02\/Nurse-B2BAdvertiseandRecruit-Logo-White-1-2.png\",\"width\":522,\"height\":144,\"caption\":\"Nurse.com Advertise + Recruit\"},\"image\":{\"@id\":\"https:\/\/www.nurse.com\/solutions\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/nurserecruitmentbynursedotcom\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.nurse.com\/solutions\/#\/schema\/person\/56eff2d7848fdf13e7d669eb8ee93853\",\"name\":\"Aaron Lay\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nurse.com\/solutions\/#\/schema\/person\/image\/afa3272a11fbc293f6af589eeade2ee1\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/34a70eb949b90a88812a2c190568caf028813692bb35644eaa3634c24a1c2c35?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/34a70eb949b90a88812a2c190568caf028813692bb35644eaa3634c24a1c2c35?s=96&d=mm&r=g\",\"caption\":\"Aaron Lay\"},\"url\":\"https:\/\/www.nurse.com\/solutions\/blog\/author\/alayrelias-com\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why you should present total compensation to candidates","description":"One way to show your organization is a better choice than your competitors is to convey total compensation \u2014 all you offer employees.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nurse.com\/solutions\/blog\/you-should-present-total-compensation-candidates","og_locale":"en_US","og_type":"article","og_title":"Why you should present total compensation to candidates","og_description":"One way to show your organization is a better choice than your competitors is to convey total compensation \u2014 all you offer employees.","og_url":"https:\/\/www.nurse.com\/solutions\/blog\/you-should-present-total-compensation-candidates","og_site_name":"Nurse.com Solutions","article_published_time":"2019-04-11T06:09:00+00:00","article_modified_time":"2022-03-02T19:49:56+00:00","og_image":[{"width":5616,"height":2925,"url":"https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2019\/08\/Total_compensation_2.jpg","type":"image\/jpeg"}],"author":"Aaron Lay","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Aaron Lay","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.nurse.com\/solutions\/blog\/you-should-present-total-compensation-candidates#article","isPartOf":{"@id":"https:\/\/www.nurse.com\/solutions\/blog\/you-should-present-total-compensation-candidates"},"author":{"name":"Aaron Lay","@id":"https:\/\/www.nurse.com\/solutions\/#\/schema\/person\/56eff2d7848fdf13e7d669eb8ee93853"},"headline":"Why You Should Present Total Compensation to Candidates","datePublished":"2019-04-11T06:09:00+00:00","dateModified":"2022-03-02T19:49:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.nurse.com\/solutions\/blog\/you-should-present-total-compensation-candidates"},"wordCount":953,"commentCount":0,"publisher":{"@id":"https:\/\/www.nurse.com\/solutions\/#organization"},"image":{"@id":"https:\/\/www.nurse.com\/solutions\/blog\/you-should-present-total-compensation-candidates#primaryimage"},"thumbnailUrl":"https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2019\/08\/Total_compensation_2.jpg","articleSection":["Nursing recruitment","Nursing retention"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.nurse.com\/solutions\/blog\/you-should-present-total-compensation-candidates#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.nurse.com\/solutions\/blog\/you-should-present-total-compensation-candidates","url":"https:\/\/www.nurse.com\/solutions\/blog\/you-should-present-total-compensation-candidates","name":"Why you should present total compensation to candidates","isPartOf":{"@id":"https:\/\/www.nurse.com\/solutions\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nurse.com\/solutions\/blog\/you-should-present-total-compensation-candidates#primaryimage"},"image":{"@id":"https:\/\/www.nurse.com\/solutions\/blog\/you-should-present-total-compensation-candidates#primaryimage"},"thumbnailUrl":"https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2019\/08\/Total_compensation_2.jpg","datePublished":"2019-04-11T06:09:00+00:00","dateModified":"2022-03-02T19:49:56+00:00","description":"One way to show your organization is a better choice than your competitors is to convey total compensation \u2014 all you offer employees.","breadcrumb":{"@id":"https:\/\/www.nurse.com\/solutions\/blog\/you-should-present-total-compensation-candidates#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nurse.com\/solutions\/blog\/you-should-present-total-compensation-candidates"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nurse.com\/solutions\/blog\/you-should-present-total-compensation-candidates#primaryimage","url":"https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2019\/08\/Total_compensation_2.jpg","contentUrl":"https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2019\/08\/Total_compensation_2.jpg","width":5616,"height":2925,"caption":"Include total compensation when discussing benefits."},{"@type":"BreadcrumbList","@id":"https:\/\/www.nurse.com\/solutions\/blog\/you-should-present-total-compensation-candidates#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nurse.com\/solutions\/"},{"@type":"ListItem","position":2,"name":"Why You Should Present Total Compensation to Candidates"}]},{"@type":"WebSite","@id":"https:\/\/www.nurse.com\/solutions\/#website","url":"https:\/\/www.nurse.com\/solutions\/","name":"Nurse.com Advertise","description":"Nurse.com digital, cross media and direct mail marketing platforms connect you with the nursing audience.","publisher":{"@id":"https:\/\/www.nurse.com\/solutions\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nurse.com\/solutions\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.nurse.com\/solutions\/#organization","name":"Nurse.com Advertise + Recruit","url":"https:\/\/www.nurse.com\/solutions\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nurse.com\/solutions\/#\/schema\/logo\/image\/","url":"https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2026\/02\/Nurse-B2BAdvertiseandRecruit-Logo-White-1-2.png","contentUrl":"https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2026\/02\/Nurse-B2BAdvertiseandRecruit-Logo-White-1-2.png","width":522,"height":144,"caption":"Nurse.com Advertise + Recruit"},"image":{"@id":"https:\/\/www.nurse.com\/solutions\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/nurserecruitmentbynursedotcom"]},{"@type":"Person","@id":"https:\/\/www.nurse.com\/solutions\/#\/schema\/person\/56eff2d7848fdf13e7d669eb8ee93853","name":"Aaron Lay","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nurse.com\/solutions\/#\/schema\/person\/image\/afa3272a11fbc293f6af589eeade2ee1","url":"https:\/\/secure.gravatar.com\/avatar\/34a70eb949b90a88812a2c190568caf028813692bb35644eaa3634c24a1c2c35?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/34a70eb949b90a88812a2c190568caf028813692bb35644eaa3634c24a1c2c35?s=96&d=mm&r=g","caption":"Aaron Lay"},"url":"https:\/\/www.nurse.com\/solutions\/blog\/author\/alayrelias-com"}]}},"_links":{"self":[{"href":"https:\/\/www.nurse.com\/solutions\/wp-json\/wp\/v2\/posts\/11303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nurse.com\/solutions\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nurse.com\/solutions\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nurse.com\/solutions\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nurse.com\/solutions\/wp-json\/wp\/v2\/comments?post=11303"}],"version-history":[{"count":0,"href":"https:\/\/www.nurse.com\/solutions\/wp-json\/wp\/v2\/posts\/11303\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nurse.com\/solutions\/wp-json\/wp\/v2\/media\/11355"}],"wp:attachment":[{"href":"https:\/\/www.nurse.com\/solutions\/wp-json\/wp\/v2\/media?parent=11303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nurse.com\/solutions\/wp-json\/wp\/v2\/categories?post=11303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nurse.com\/solutions\/wp-json\/wp\/v2\/tags?post=11303"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.nurse.com\/solutions\/wp-json\/wp\/v2\/coauthors?post=11303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}