{"id":11296,"date":"2019-02-20T23:09:00","date_gmt":"2019-02-21T06:09:00","guid":{"rendered":"http:\/\/nursemk.wpengine.com\/how-great-email-format-gets-your-message-marketplace\/"},"modified":"2022-03-02T15:02:45","modified_gmt":"2022-03-02T20:02:45","slug":"how-great-email-format-gets-your-message-marketplace","status":"publish","type":"post","link":"https:\/\/www.nurse.com\/solutions\/blog\/how-great-email-format-gets-your-message-marketplace","title":{"rendered":"How a Great Email Format Gets Your Message to the Marketplace"},"content":{"rendered":"

It\u2019s often said first impressions are lasting, and we have only one chance to make them.<\/h2>\n

The same is true when it comes to first impressions prospective job seekers get from your organization\u2019s marketing materials. Your job as a recruitment specialist is to get the right message to the right audience, the right way, at the right time.<\/p>\n

You probably send today\u2019s most popular and effective communication tool \u2014 emails\u00a0<\/a> \u2014 instead of calling or sending mail. So how do your email format messages perform?<\/p>\n

Why your email format matters<\/h3>\n

Today\u2019s experienced RNs are in the driver\u2019s seat when it comes to job hunting, but it\u2019s you who must drive them to your facility. Your emails must be different, better and stand out above everyone else\u2019s.<\/p>\n

You don\u2019t want them to say what everyone else is saying or promise what everyone else is promising. You want your email format to reflect your organization\u2019s culture and showcase it as a great place for nurses to practice<\/a>.\"email<\/a><\/p>\n

First, the subject line matters; it should be the prime message you want to get across.<\/p>\n

\u201cJobs available\u201d or \u201cGreat job opportunities\u201d isn\u2019t enough to pique nurses\u2019 interest. You need to grab recipients\u2019 attention, engage them and make them want to know more.<\/p>\n

Nurses are busy, so you can skip the \u201cwindow dressing\u201d and get right to the point.<\/p>\n

They want to know exactly which positions are available and what\u2019s in those jobs for them. Specifics about the role, unique perks, shifts you have open, etc., need to be included. Don\u2019t make them guess. Tell them exactly what you have.<\/p><\/blockquote>\n

Emails should be about your organization and the important role nursing plays there. They also need to be about the nurses reading them. Address the kind of professionals you\u2019re looking for and the education, talent and experience you want them to have.<\/p>\n

You know what your quality of care is, why your patients are satisfied, and why your good nurses stay. Tell the story of those powerful positives at your organization.\u00a0\u00a0\u201cOpt for messages that mirror your company\u2019s style<\/a>\u00a0and are similar to face-to-face conversations,\u201d suggests a Workable.com article.<\/p>\n

Also include a special message about what makes nursing great at your organization that\u2019s not part of your mission statement. List the organization\u2019s values and beliefs or share the vision statement or tag line used in your branding and marketing.<\/p>\n

Those things are important, but to really grab nurses\u2019 attention explain how and why nursing is different and better at your organization and why they should want to work there.<\/p><\/blockquote>\n

Other points to remember<\/h3>\n

Don\u2019t be repetitive or robotic in your emails, either in content or timing, by sending out the same messages and templates over and over again. If you rely on templates, use them sparingly. Personalize them, update them and measure which ones bring you the best results.<\/p>\n

Good advice you might say, but who has time to keep composing new and individualized emails?<\/p>\n

You don\u2019t have to start from scratch and reinvent the wheel with each email. Here are some tips you can follow to freshen up your emails:<\/p>\n