{"id":11294,"date":"2019-02-06T23:09:00","date_gmt":"2019-02-07T06:09:00","guid":{"rendered":"http:\/\/nursemk.wpengine.com\/7-ways-use-social-media-trends-recruitment-campaigns\/"},"modified":"2022-03-02T15:04:34","modified_gmt":"2022-03-02T20:04:34","slug":"7-ways-use-social-media-trends-recruitment-campaigns","status":"publish","type":"post","link":"https:\/\/www.nurse.com\/solutions\/blog\/7-ways-use-social-media-trends-recruitment-campaigns","title":{"rendered":"7 Ways To Use Social Media Trends in Recruitment Campaigns"},"content":{"rendered":"<h2>Social media can be a great recruitment tool for you, from finding talented RNs for job openings to targeting ambitious nurses for MSN programs. And the concept isn\u2019t new.<\/h2>\n<p>In 2013, <a href=\"https:\/\/www.adweek.com\/digital\/social-media-recruiting\/\" target=\"_blank\" rel=\"noopener noreferrer\">ADWeek<\/a> reported that 92% of companies were using social media trends for recruitment purposes.<\/p>\n<p>Here are a few tips to help your <a href=\"http:\/\/advertise.nurse.com\/how\/#social-media\">social media recruiting campaign<\/a> crush the competition.<\/p>\n<h3>1 \u2014 Communication conundrums<\/h3>\n<p>Since millennials make up <a href=\"https:\/\/www.brookings.edu\/research\/millennials\/\" target=\"_blank\" rel=\"noopener noreferrer\">25% of the U.S. population<\/a>, healthcare recruiters often work overtime to entice this group of prospective nurses into their academic programs and hospitals.<\/p>\n<p>But before targeting an age group, be mindful of age discrimination risks in <a href=\"http:\/\/advertise.nurse.com\/blog\/6-tips-to-write-effective-job-description\/\">job postings<\/a>, according to legal expert Nancy J. Brent, RN, MS, JD, based in Wilmette, Ill.<\/p>\n<p>Specific language in social media posts can get you in hot water if you\u2019re not careful, she said.<\/p>\n<p>\u201cThe word millennial implies a younger person,\u201d Brent said. \u201cIn a job posting, it would lessen their chances for applying if they are not in that age group.\u201d<\/p>\n<p>Instead, Brent suggests a few language swaps when it comes to writing job descriptions or slick ads.<\/p>\n<ul>\n<li>Use language like \u201cexperienced nurses are needed.&#8221;<\/li>\n<li>Phrases, such as \u201ctwo years of experience needed,\u201d is a more neutral way to describe job requirements.<\/li>\n<li>Insert phrases like \u201cwe will train you\u201d because it could imply the job is suitable for a nurse new in the field.<\/li>\n<\/ul>\n<p>Prior to the <a href=\"https:\/\/www.dol.gov\/general\/topic\/discrimination\/agedisc\" target=\"_blank\" rel=\"noopener noreferrer\">Age Discrimination Employment Act of 1967,<\/a> Brent points out it was common for employers to use salacious language like, \u201cmarried women need not apply,\u201d which would land them in court by today\u2019s standards.<\/p>\n<h3>2 \u2014 Background check basics<\/h3>\n<p>Recruiters can sleuth around to find out how prospective employees present themselves on various social media platforms, such as Twitter, Facebook and LinkedIn.<\/p>\n<p>If you do, the <a href=\"https:\/\/www.shrm.org\/hr-today\/news\/hr-magazine\/pages\/0914-social-media-hiring.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">Society for Human Resource Management<\/a>\u00a0suggests printing out content for all candidates and to be consistent with the investigative process. Instead of randomly cherry picking for juicy details, look at the same social media platforms for each candidate to make it a fair process.<\/p>\n<p>If you discover questionable content that prevents a nurse from receiving a job offer, also keep a printed record for the file.<\/p>\n<h3>3 \u2014 Customized landing pages<\/h3>\n<p>Avoid using links that send prospective candidates to no man\u2019s land. Recruiters sometimes overlook the cyber journey a candidate takes to apply for a job.<\/p>\n<p>When <a href=\"http:\/\/advertise.nurse.com\/blog\/how-to-use-social-media-to-reach-job-applicants\/\">advertising jobs via social media<\/a>, do not use links that send nurses to generic job boards or a hospital Facebook careers page, said Tyler Ross, client executive at Relias.<\/p>\n<p>By doing so, you leave it up to the candidate to find the job listing, Ross said. It\u2019s a big turnoff and some prospective nurses may click off because they lack the time to search for that job requisition.<\/p>\n<p>Here\u2019s the fix. Reel in the right candidates by <a href=\"http:\/\/advertise.nurse.com\/how\/\">developing custom landing pages with targeted links that drive nurses directly to the advertised job.<\/a>\u00a0 It may sound obvious, but you would be surprised how often recruiters miss this opportunity, he said.<\/p>\n<p>\u201cA landing page can highlight the top five nursing jobs with links to those jobs,&#8221; Ross said. &#8220;Building a relevant landing page will improve your campaign performance.&#8221;<\/p>\n<blockquote><p><strong>Did you know?<br \/>\n<\/strong>A\u00a0<a href=\"http:\/\/advertise.nurse.com\/wp-content\/uploads\/2019\/02\/SocialMediaTrends2019-Report-Hootsuite.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">2019 Hootsuite Social Media Trends Report\u00a0<\/a>revealed that organizations struggle with personalizing content and experiences for users, a finding reported by 50% of survey respondents.<\/p><\/blockquote>\n<h3>4 \u2014 Social engagement<\/h3>\n<p>Human resources expert Tracy Tibbels said the company she works for runs a day-in-the-life engagement campaign on their Facebook page to give potential candidates a true taste of what it\u2019s like to work there.<\/p>\n<p>\u201cIt gives you a real idea what it would look like to work here through pictures and quotes,\u201d said Tibbels, who serves on a SHRM committee and holds the position of HR manager, employee relations.<\/p>\n<p>Recruiters also stand by to live chat in case job candidates want to ask questions, she added.<\/p>\n<h3>5 \u2014 Monitor feedback loops<\/h3>\n<p>To manage positive or negative feedback left by job applicants on various social platforms, Tibbels said it\u2019s a good idea for the corporate communications team to respond to those queries.<\/p>\n<p>Although you might think the HR department should handle it, with corporate communications in charge\u00a0all the messaging and branding remains consistent, she said. This includes responses on Glassdoor, as well.<\/p>\n<h3>6 \u2014 Create more buzz<\/h3>\n<p>Another idea is to host a weekly Tweet chat or public discussion on Twitter, according to <a href=\"http:\/\/advertise.nurse.com\/wp-content\/uploads\/2019\/02\/SocialMediaTrends2019-Report-Hootsuite.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Hootsuite&#8217;s report.<\/a><\/p>\n<p>Use a specific hashtag related to a new hiring initiative at your facility during the chat. Also, consider holding a moderator-led chat session weekly or monthly at the same time and day of the week for consistency.<\/p>\n<h3>7 \u2014 Time to storify<\/h3>\n<p>Also start to amp up stories on your Instagram feed. Turns out stories surpass feeds in terms of engagement and is one of this year&#8217;s social media trends, according to <a href=\"http:\/\/advertise.nurse.com\/wp-content\/uploads\/2019\/02\/SocialMediaTrends2019-Report-Hootsuite.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Hootsuite&#8217;s report<\/a>.<\/p>\n<p>The report found a large number of respondents either implemented Instagram stories into their social strategy or plan to do so in the next 12 months.<\/p>\n<p>Are you ready?<\/p>\n<p><a href=\"https:\/\/advertise.nurse.com\/contact-blog\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11441 size-full\" src=\"https:\/\/advertise.nurse.com\/wp-content\/uploads\/2019\/11\/Nursecom_MediaKit_B2B_April2019_1000x250_V2.jpg\" alt=\"\" width=\"1000\" height=\"250\" srcset=\"https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2019\/11\/Nursecom_MediaKit_B2B_April2019_1000x250_V2.jpg 1000w, https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2019\/11\/Nursecom_MediaKit_B2B_April2019_1000x250_V2-300x75.jpg 300w, https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2019\/11\/Nursecom_MediaKit_B2B_April2019_1000x250_V2-768x192.jpg 768w, https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2019\/11\/Nursecom_MediaKit_B2B_April2019_1000x250_V2-200x50.jpg 200w, https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2019\/11\/Nursecom_MediaKit_B2B_April2019_1000x250_V2-400x100.jpg 400w, https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2019\/11\/Nursecom_MediaKit_B2B_April2019_1000x250_V2-600x150.jpg 600w, https:\/\/www.nurse.com\/solutions\/wp-content\/uploads\/2019\/11\/Nursecom_MediaKit_B2B_April2019_1000x250_V2-800x200.jpg 800w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Follow social media trends to make it a great recruitment tool for you to target ambitious nurses for specific jobs and programs.<\/p>\n","protected":false},"author":68,"featured_media":3131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25,27],"tags":[],"coauthors":[1380],"class_list":["post-11294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nurse-marketing","category-nursing-recruitment"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 ways to use social media trends in nurse recruitment campaigns<\/title>\n<meta name=\"description\" content=\"Follow social media trends to make it a great recruitment tool for you to target ambitious nurses for specific jobs and programs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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