{"id":11268,"date":"2018-07-18T23:09:00","date_gmt":"2018-07-19T06:09:00","guid":{"rendered":"http:\/\/nursemk.wpengine.com\/content-marketing-brands-your-organization-with-thought-leadership\/"},"modified":"2022-03-02T15:31:07","modified_gmt":"2022-03-02T20:31:07","slug":"content-marketing-brands-your-organization-with-thought-leadership","status":"publish","type":"post","link":"https:\/\/www.nurse.com\/solutions\/blog\/content-marketing-brands-your-organization-with-thought-leadership","title":{"rendered":"Content Marketing Brands Your Organization With Thought Leadership"},"content":{"rendered":"

When an organization wants to create brand awareness<\/a> to stay top of mind with customers and clients, they often promote their services, jobs and expertise through content marketing<\/a>.<\/h2>\n

After all, as the saying goes, content is king. But our clients have the added benefit of access to Nurse.com\u2019s quality content marketing platforms, which can help you promote your organization\u2019s reputation<\/a> in separate, yet complementary, formats.<\/p>\n

We offer two high-performing, lauded avenues to reach millions of nurses across the country \u2013 our award-winning Nurse.com blog<\/a> and digital editions<\/a>.<\/p>\n

Share your message on the ultimate nursing blog<\/h3>\n

Today, there are more than 1 billion websites and hundreds of millions of active blogs, according to recent figures<\/a>.<\/p>\n

To ensure your information stands out online, it\u2019s a good idea to align yourself with partners with solid track records on the internet.<\/p>\n

Did you know our Nurse.com blog<\/a> gets more than 2 million pageviews per year? In fact, it remains a trusted source for nursing-related content, such as trending topics, specialty news and thought leadership blogs.<\/p><\/blockquote>\n

Why?<\/strong><\/p>\n

#1:<\/strong> One reason is our record for providing accurate, well-researched articles on topics nurses care about and can apply to their practice.<\/p>\n

#2:<\/strong> Another reason is because we feature multiple nurse thought leaders who share their expertise on topics from building your nursing career to growing your leadership skills to legal matters and education updates.<\/p>\n

These are topics nurses care and are concerned about that help them grow professionally. Our content teaches and updates nurses about their industry and how to improve patient care.<\/p>\n

\u201cNurses are lifelong learners who want news sources that know what nurse need to know before they do,”\u00a0said Robert Hess, PhD, RN, FAAN, who regularly blogs for Nurse.com on career-related topics. \u201cThe Nurse.com blog is a resource worthy of bookmarking. Nurses can rely on it to bring topics to the forefront that they\u2019re concerned about because it\u2019s run by a team who knows nurses and nursing.\u201d<\/p><\/blockquote>\n

#3:<\/strong> A third reason is our blog is recognized by outside parties for its quality content. Nurse.com\/blog just received a 2018 Hermes Gold Award for Blog (overall)<\/a>, which is an international award from the Association of Marketing and Communication Professionals that recognizes the quality of our blog content.<\/p>\n

On our blog you will find in-depth articles, trending news and nurse-written blogs updated weekly. Our consistent posting schedule makes us a reliable resource for nurses to discover the nursing information they need.<\/p>\n

All our blog content is shared on social media \u2014 reaching more than 500,000 Facebook followers<\/a> and more than 53,000 on Twitter<\/a>. Content also is shared with nurses via our weekly e-newsletter.<\/p>\n

You can take advantage of this visibility and solid reputation for quality content by sponsoring established content or creating your own nursing-related content<\/a> \u2014 with our help, of course!<\/p>\n

Cutting-edge digital editions \u2013 first ever for nurses!<\/h3>\n

Our library of digital editions<\/a>, which made their debut in 2017, is growing along with its audience. Just like our legendary Nurse.com print magazines, the content is precisely planned and executed with nurses in mind.\"content<\/a><\/p>\n

That same quality print content we used to provide still exists in our digital editions.<\/p>\n

We take it a step further and make each page of our digital editions a resource for nurses, with third-party and internal links to even more sources. We also update each edition annually with more content and current facts, so nurses can reference them well into the future. Also included are slide shares, videos and audio clips.<\/p><\/blockquote>\n

We ensure each topic explored in a digital edition is analyzed from different angles. For instance, the popular \u201cHow to Navigate Nursing Ethics\u201d<\/a> digital edition addressed:<\/p>\n