{"id":11241,"date":"2018-01-24T23:08:00","date_gmt":"2018-01-25T06:08:00","guid":{"rendered":"http:\/\/nursemk.wpengine.com\/how-to-reach-passive-job-seekers\/"},"modified":"2025-08-18T12:23:42","modified_gmt":"2025-08-18T16:23:42","slug":"how-to-reach-passive-job-seekers","status":"publish","type":"post","link":"https:\/\/www.nurse.com\/solutions\/blog\/how-to-reach-passive-job-seekers","title":{"rendered":"Tips To Target Valuable Passive Nurse Job Seekers"},"content":{"rendered":"

Data from a new Nurse.com salary survey<\/a> indicates opportunities to attract passive nurse job seekers abound, with 49% of nurses open to changing employers.<\/h2>\n

Passive nurse job seekers may not be actively looking for a new position, but are open to the right opportunity if it comes along.<\/p>\n

The 49% figure is the result of surveying 4,522 RNs in a variety of specialties from all 50 states, the District of Columbia and Puerto Rico via email and social media. The survey has a 1.5% margin of error.<\/p>\n

The appeal of passive nurse job candidates is easy to see. \u201cPassive job seekers are very attractive,\u201d said Anthony Cipriano, talent acquisition leader and recruitment manager at CentraState Healthcare System in New Jersey. \u201cWe are looking to seek those who are satisfied, happy and talented in their current roles and not necessarily going to reach out to other jobs. It\u2019s essential as an organization to bring in talent succeeding elsewhere.\u201d<\/p>\n

And the fact that nearly 50% of nurses of all generations are willing to change jobs \u2013 including baby boomers, which surprised Cipriano \u2013 could well influence how CentraState recruits nurses.<\/p>\n

\u201cIf data is suggesting there\u2019s these certain trends, you always need to evolve your approach,\u201d he said.<\/p>\n

\"\"<\/a><\/p>\n

Do you use \u2018X-ray sourcing\u2019 to find passive candidates?<\/h3>\n

That\u2019s not to say Cipriano isn\u2019t already focused on passive candidates. CentraState aggressively seeks these candidates daily, using what Cipriano calls \u201cX-ray sourcing.\u201d<\/p>\n

That includes researching the web and public registries to discover degrees, years of experience and other information about nurses. CentraState then uses it to tailor messages to the individual, whether it\u2019s sharing a caregiving article on social media<\/a> or inviting him or her to attend continuing education activities<\/a>. Cipriano\u2019s intent is to gradually build a strong relationship with prospective candidates before even mentioning recruitment.<\/p>\n

At Penn Medicine, Jeffrey Shapiro, lead recruiter at the Hospital of University of Pennsylvania, said he wasn\u2019t surprised by the nationwide 49% passive nurse job seeker figure, although his organization has plenty of active candidates for inpatient positions. Yet certain jobs require more effort to find qualified candidates.<\/p>\n

\u201cIt depends on the position we\u2019re trying to fill. For the majority of inpatient jobs, we have a really active candidate pool, but there are times when we have those hard-to-fill positions such as leadership or genetic counselors that are very difficult to find,\u201d he said.<\/p><\/blockquote>\n

Jennifer Snow, BSN, RN, nurse recruiter at Penn Medicine, added that home health and hospice care were another two specialties for which it\u2019s difficult to find candidates<\/a>.<\/p>\n

You might need to re-think target markets<\/h3>\n

According to the Nurse.com survey, with 49% of all nurses open to new opportunities, reaching out to nurses of all ages is a smart bet <\/a>because there are abundant passive job seekers across all generations. They include a variety of nurses in specialties such as home health, hospice and administration.<\/p>\n

Another of the survey\u2019s recommendations for filling jobs is to target markets like Alaska, where 41% of nurses said they would definitely move for a job. In Wyoming, it was 40% and New Mexico 34%. In addition, 53% of nurses nationwide said they would consider moving out of state for a job, the survey says.<\/p><\/blockquote>\n

While CentraState doesn\u2019t recruit heavily from other states, the moment a nurse relocates to New Jersey, Cipriano says it acts aggressively to attract him or her.<\/p>\n

\u201cIt\u2019s imperative we win those nurses,\u201d he said. \u201cRelocations to New Jersey are a huge area that we spend a lot of time on, hoping we can differentiate ourselves from the competition.\u201d<\/p>\n

\u00a0\"passive<\/a><\/h3>\n

Commuting length is also a good option<\/h3>\n

Attracting nurses from surrounding areas is another option. The Nurse.com survey says all age groups commute about 16 miles one way for their jobs, but are willing to commute longer \u2014 about 25 miles one way.<\/p>\n

Mary Marczyk, MSN, RN, CHCR, nurse recruiter at Jefferson Health, said commuting, rather than moving, was a popular option for nurses working at her Philadelphia-based health system. \u201cWe have many nurses who are from New Jersey, Maryland or Delaware and commute,\u201d she said.<\/p>\n

\u201cMost people do commute farther than 25 miles\u00a0\u2014 we have many people who are 50 miles away or further, both full-time and part-time,\u201d Marczyk said. \u201cSome have been here a long time and have moved, but haven\u2019t switched jobs, and many nurses do three, 12-hour shifts, so it\u2019s doable three days a week. They like the units they\u2019re working on, they like their coworkers, the flexibility of scheduling.\u201d<\/p>\n

\"\"<\/a><\/p>\n

Cipriano says CentraState has a mix of commuters and area residents. \u201cAs a community hospital, we do have a higher percentage of employees who work in our primary service area, but now we are starting to move the needle a little bit,\u201d he said.<\/p>\n

Originally his health system preferred to hire workers from a 10- to 15-mile radius, but that distance has increased to 20 to 25 miles. \u201cWe\u2019re willing to cast our net as far as someone is willing to commute,\u201d Cipriano said.<\/p>\n

With competition fierce and stakes high, Cipriano says he is looking forward to seeing the full Nurse.com survey. \u201cIt definitely would have a significant impact on my strategic approach to attracting nurses,\u201d he said.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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