Nursing Now campaign to raise nurses’ voices and profiles

By | 2020-04-15T16:43:34-04:00 June 1st, 2018|0 Comments

As nurses we serve in the vanguard of health care at the center of the care team, working in all specialties and patient groups. We play important roles in quality care provision, as well as disease prevention, wellness teaching and health promotion — working to advance care, lead change, have a voice and make a difference. And we do it in all settings.

The present and growing trend to care for patients out in the community is an important chapter in our profession’s ongoing transformation. Nurses help care models evolve and help increase access to care at home and across the globe.

Clear evidence of this is the February launch of Nursing Now, a three-year campaign to improve global health by the Burdett Trust for Nursing in collaboration with the World Health Organization and International Council of Nurses. Aimed at empowering nurses to help tackle the many health challenges being faced in the 21st century, the initiative is set to run through 2020 by a campaign board of nurses and non-nurses from 16 different countries.

Goal is to extend nursing’s reach

“The ICN is proud to be part of Nursing Now,” International Council of Nurses President Annette Kennedy said in a news release. “Through our 133 national nursing associations, we know the great work nurses are doing to deliver care and improve health.”

The five main programs of the Nursing Now campaign include:

  1. Universal health coverage – ensuring quality healthcare for everyone
  2. Evidence of impact – building evidence of the contributions of our profession
  3. Leadership and development – supporting nurses as leaders in policy and practice
  4. Sustainable development goals – ensuring health, gender equality and economic growth
  5. Sharing effective practice – disseminating and improving access to collections of effective practice

Nursing Now believes nurses who work together in communities can be the beginning of global changes in healthcare that will grow to benefit more people. They see challenges to face and work to be done, but their campaign goals are to accomplish both.

In the following excerpt from the campaign’s vision, we see a clear call to action: “The changing needs of the 21st century mean nurses have an even greater role to play in the future. New and innovative types of services are needed — more community and home-based, more holistic and people-centered, with increased focus on prevention and making better use of technology. These are all areas where nurses can play a leading role. However, maximizing nurses’ contributions will require that they are properly deployed, valued and included in policy and decision-making.”

Help spread the word about Nursing Now

“The need for collective support, highlighting the role of nurses and the impact that investing in the nursing workforce will have on the health of the population and, in turn, on the economy, is now more important than ever,” Kennedy said.

A federation of various nurse associations, ICN’s goal is “to ensure care for all and sound health policies globally.” Working in more than 130 countries, operated by nurses since its founding in 1899, and headquartered in Geneva, Switzerland, it is the world’s first and most far-reaching international professional healthcare organization.

“Health workers are the DNA of health systems,” Elizabeth Iro, World Health Organization chief nursing officer, said in a WHO news release on the campaign. “Nurses and midwives represent the largest share of health workers and provide care for our families and our communities when we need them most.”

No matter where we practice, our professional nursing goals to provide quality care and service to patients make us leaders as well as members of the larger global nursing community. There is a role for each of us to play, and a place in which to play it, whether that be around the corner or across the world.

We all need to be involved. As leaders, we can talk with our nurses about the Nursing Now campaign and how they can participate. The campaign is asking nurses to:

  • Pledge your support and take action.
  • Show your support via social media.
  • Develop a regional or national Nursing Now group.
  • Stay up to date on Nursing Now news.

 Let’s spread the word about Nursing Now and think about how we can help promulgate its information in our facilities, schools and communities. Add your ideas on how nurses can get involved to the comments section below, and encourage your staff to stay informed and look at ways to be part of this exciting and inspiring new initiative. Let’s keep the dialogue going and the Nursing Now campaign moving.


Courses related to ‘global health’

WEB344: Guts to be Happy: Microbes for Mental Health (1 contact hr)
There is a Global Epidemic of Mental Illness resulting from our diet, toxins in the environment, non-human social interaction, nutrition and the decline in nature. The neuropsychological consequences of our modern lifestyle in conjunction with our gut microbiota is of increasing interest among scientists because research indicates a robust correlation between the two and a relationship to mental health.

CE464: Malaria (1 contact hr)
Each year, an estimated 214 million people develop malaria, and more than a half million people die of it, most of them in sub-Saharan Africa. Even though malaria is both preventable and treatable, a child dies of it every two minutes. Malaria is caused by a parasite so tiny that 50,000 could fit inside the period following this sentence. Malaria is a re-emerging disease, one that once could easily be cured but now is resistant to many of the medications available.

WEB337: Human Trafficking (1 contact hr)
Human trafficking is a secretive yet widespread form of slavery in existence today. Trafficking is a problem on a global scale. Many may not realize the widespread scope of trafficking operations that are in force in the United States. It is difficult to obtain accurate numbers as to the scope of trafficking related to the underground or hidden nature of activities. Most victims in the United States are unwilling participants in the sex trade. This webinar provides information about referral resources, tools, assessment data, and reporting to help the healthcare team identify and help victims of human trafficking.


Discover how can help you find your next dream job.
Just sign up and wait to be paired with your perfect match.

About the Author:

Eileen Williamson, MSN, RN
Eileen Williamson, MSN, RN, continues to write and act as a consultant for Before joining the company in 1998, Eileen was employed by North Shore-Long Island Jewish Health System in New York (now Northwell Health System) where she held a number of leadership positions in nursing and hospital administration, including chief nurse at two of their System hospitals. She holds a BSN and an MSN in nursing administration and is a graduate fellow of the Johnson & Johnson University of Pennsylvania Wharton School Nurse Executives program. A former board member and past president of the New Jersey League for Nursing, a constituent league of the National League for Nursing, Eileen currently is a member of the Adelphi University, College of Nursing and Public Health Advisory Board.

Leave A Comment