OnCourse Learning and its leading healthcare brand, Nurse.com, announced the hiring of Jesse Cruz as Senior VP of Advertising Services. “Recruiting Jesse to lead our advertising services division is an important step forward for OnCourse Learning and Nurse.com,” said Ken Ramirez, OnCourse Learning’s Executive Vice President, Healthcare. “It is one of the clearest and most impactful examples of the investments we are making to transform our array of advertising solutions into data-driven, sophisticated marketing solutions for those who hope to connect with our learners and readers.”
OnCourse Learning is a leading provider of workforce solutions and education for the healthcare, real estate and financial services industries.
Cruz will head up the company’s entire advertising team, overseeing the sales and client advocacy teams, along with its brand-new product management team. “OnCourse Learning is a special organization with a unique position in continuing education and healthcare,” Cruz said. “I feel fortunate to be in a position to help lead positive change that furthers OnCourse Learning’s goals to understand its customers, determine what content resonates most with what audiences and how to deliver that content in a meaningful way across media and channels.”
Most recently, Cruz served as head of sales for Acxiom Impact, a division of Acxiom Corp., an enterprise data, analytics and software-as-a-service company. Cruz also has led sales efforts and teams in higher education publishing, including with McGraw-Hill Higher Education. “Jesse’s unique background blends a foundation of higher education publishing with the latest in areas such as predictive modeling and lead-scoring solutions for more effective cost-per-lead programs,” Ramirez said.
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