Pampers, in partnership with the Association of Women’s Health, Obstetric and Neonatal Nurses, has announced the Pampers Swaddlers Thank You Nurses campaign to celebrate the essential role nurses play in fostering the relationship between newborns and their parents.
As a first phase of the campaign, in celebration of National Nurse Practitioner Week, Nov. 9-15, Pampers launched an awards program that will honor nurses in three categories — labor and delivery, NICU and postpartum care, according to a news release. The program will bring the nurses’ inspirational stories to personal documentary-style videos.
“Having a new baby is such an extraordinary, rewarding experience, and nurses are with new babies and their parents every step of the way,” E. Yuri Hermida, vice president of North American Baby & Feminine Care, Procter & Gamble, said in the release. “As a brand dedicated to the happy, healthy development of every baby, Pampers wants to honor the nurses who go above and beyond and make life better for baby every day.”
According to a recent Pampers poll of nurses who attended the 2015 AWHONN Convention in Long Beach, Calif., 61% of nurses said they teach new parents every day how to diaper a baby for the first time, and 61% also say they support the emotional well-being of new parents every day. All of the nurses surveyed said caring for newborns was rewarding, and 66% said they feel appreciated by new parents every day.
“Nurses help new parents learn how to care for their newborns and encourage healthy development right from the start,” said AWHONN CEO, Lynn Erdman, MN, RN, FAAN, in the release. “We are really excited to partner with Pampers and raise awareness of the passion, devotion and inspirational experiences our nurses have every day. We encourage families, hospitals and other nurses to nominate a nurse for this award and see their personal stories come to life.”
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