The American Association of Nurse Practitioners and the National Breast Cancer Foundation have launched an awareness campaign for Breast Cancer Awareness Month in October, publicizing the critical importance of early detection tools, namely self-exams, clinical exams and mammograms.
The organizations are conveying these potentially life-saving messages via wall-sized advertisements, according to a news release. The ads made their debuts in three major U.S. airports: Chicago O’Hare International, Reagan National in Washington, D.C., and Minneapolis-St. Paul International. The advertisements will reach an audience of more than 330,000 each day, the approximate number of air travelers who pass through these hubs en route to their destination or returning home.
“As the primary care providers of choice for millions of patients nationwide, nurse practitioners play a vital role in ensuring women take advantage of early detection tools that can make an enormous difference in the discovery and treatment of breast cancer,” AANP President Cindy Cooke, DNP, FNP-C, FAANP, said in the release. “With advanced education and clinical training, plus preparation rooted in the compassionate, patient-centered nursing model, our profession is on the front lines of ensuring patients best understand their breast cancer risk and take the necessary steps to protect themselves from this potentially devastating diagnosis.”
“Our mission of Helping Women Now among those affected by breast cancer directly aligns with the work of nurse practitioners who are true champions for patients in today’s health care system,” Janelle Hail, co-founder and CEO of NBCF, said in the release. “We’re thrilled to be working with the AANP on this extremely important endeavor.”
Members of the AANP play a critical role in healthcare delivery across the U.S. With prior preparation and experience as RNs, plus graduate and often doctoral-level degrees, NPs provide primary care, as well as acute and specialty care, according to the release.
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