The North Shore-LIJ Health System, New York State’s largest healthcare provider, will change its name in 2016 to Northwell Health. The names of all of the health system’s hospitals will remain intact, according to a news release.
“The Northwell Health name is a reflection of our past and a beacon of our future,” Michael J. Dowling, the 21-hospital network’s president and CEO, said in the release. “It better defines who we are and where we are going.”
The new name reflects the continuing shift in the nation’s healthcare delivery system and the growing emphasis on health and wellness promotion and disease prevention, according to Dowling.
“We wanted a name that underscores our focus on keeping people well and better managing their health, rather than only treating them when they are sick or injured. The future of healthcare is about guiding and engaging consumers in a very different way,” Dowling said in the release.
The more consumer-friendly name “reflects our emergence as a regional healthcare provider with a coverage area that extends beyond Long Island,” board Chairman Mark L. Claster said in the release.
The Northwell Health name will be the centerpiece of a broad rebranding and marketing campaign that will launch in 2016, according to the release. The health system will first introduce the new brand to its more than 61,000 employees, 10,000+ affiliated physicians and other internal audiences, including more than 13,000 nurses.
The health system’s current name stems from the 1997 merger of the North Shore Health System and Long Island Jewish Medical Center. The North Shore-Long Island Jewish Health System name has been confusing to consumers, the news media, medical professionals and even the health system’s own employees, according to the release.
The organization is the largest private employer in New York State and the 14th largest health system in the nation, with annual revenues of nearly $8 billion, according to the release.
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