The Association of Healthcare Human Resource Administrators of Greater New York hosted its human resources conference at the City University of New York’s Baruch College on Sept. 22.
The conference included two sessions on social media and recruiting: “Social Media: How to Connect With Employees and Potential Employees” and “How to Acquire Talent in the Age of Social Media.” The latter provided a humorous and informative debate on the usefulness and cost-effectiveness of using social media platforms as recruitment tools.
The debate was moderated by Jeff Fish, vice president and digital director for advertising agency Bernard Hodes Group. Fish offered his professional take on the subject before the discussion. According to Fish, a survey conducted by Jobvite’s 2011 Social Recruiting Survey found about 86% of recruiters were using LinkedIn as a hiring tool.
“Social media platforms are fast and easy to set up, but alone are not a good strategy,” Fish said. “They are just the tools. To be successful, you also need a time commitment and an accurate means of measurement. In addition, you have to make sure that the people managing these platforms are engaged enough to want to make them worthwhile.”Jeanine Frumenti, RN, center, presented the Fred Eisgrub Memorial Award to healthcare recruiters Donnette Truss, left, and Edward Simpson.
Conducted in political debate style, the “pro party” (The Twitter Party) was represented by Susan Shevlin, RN, MA, MEd, assistant vice president for talent acquisition at North Shore-LIJ Health System, and the “con party” (the Fence-Riders Party) was represented by Valerie Orellana, RN, MS, director of recruitment and staffing at Mount Sinai Medical Center.
The “candidates” answered questions, posed both by Fish and by members of the audience, that were submitted via Twitter. Questions included, “How will social recruiting impact resumes and workloads?” and “Are candidates on social media for work-related purposes?”
Orellana’s Fence-Riders Party took the position that social media sites are a waste of time for recruiters, saying that because of the economy, their email boxes will be inundated with unneeded resumes. Shevlin’s Twitter Party’s philosophy disagreed. “When the economy picks up, we’ll all be competing for the best talent,” she said. “Therefore, we need to pay attention to social media.”
In addition to the sessions on social media, attendees also heard discussions on labor law and e-learning systems. In a special presentation, two recruiters were awarded the 2011 Fred Eisgrub Memorial Award. The awards were presented to Donnette Truss of Beth Israel Medical Center and Edward Simpson of New York Presbyterian Hospital. Both awardees are enrolled in the executive masters of science in industrial labor relations program at Baruch.