Glendale (Calif.) Adventist Medical Center ran a special campaign as part of National Breast Cancer Awareness Month in October.
The 2010 Army of Pink campaign involved a voting theme to coincide with the election season. Seven prominent individuals from the community wore pink to increase awareness of the need for prevention and early detection of breast cancer.
Residents voted online for the individual whom they thought most effectively spread the word.Boris Bagdasarian, MD, helps spread the message about breast cancer awareness.
For every online vote up to 10,000, GAMC donated $1 to support the Glendale Relay For Life. The candidates included Ron dePompa, Glendale police chief; Harold Scoggins, Glendale fire chief; Tony Tartaglia, Glendale Community College board president; Gregory Zarian, Healthline host; Larry Zarian, former mayor; and Dr. Boris Bagdasarian, Glendale Adventist Medical Center Cancer Center medical director.
Laura Friedman, a Glendale City Council member and breast cancer survivor, was the campaigns honorary chairwoman.
The winner of the campaign, announced Nov. 1, is Boris Bagdasarian, MD, medical director of the cancer center.
A plaque bearing Bagdasarians name will be on display in the Outpatient Cancer Center at GAMC for a year.