Healing, hope, and humor are the main messages in a fast-spreading online video wrought from a breast cancer awareness campaign. Providence St. Vincent Medical Center in Portland, Ore., partnered with Medline on the project, which participants say has gained more ground than they initially thought possible. For every case of Medline pink gloves sold, a percentage of the proceeds are donated to the National Breast Cancer Foundation.
The video contains hundreds of doctors, nurses, lab technologists, and other staff members of St. Vincent donning pink gloves and dancing to R&B singer Jay Seans upbeat song Down.
St. Vincents Chief Nursing Officer Martie Moore, BSN, MAON, QPH, was excited to join the effort and get the dialogue going for breast cancer.
When asked to participate in the video, Moore said, Ill be waving two hands. One for my mother, who is still alive, and one for a friend of the family. Moore says her mother has beaten breast cancer for 30 years. Temmie Madison, whom Moore called her main mom, died in April 2008 after a long battle with breast cancer.
Some of the people featured are faces with survivors stories behind them, Moore says. Everybody has a story [about breast cancer.] Thats what comes out when you watch it.A choreographer teaches dance steps to St. Vincents staff.
When approached to do the video, surgical technologist Ireen Celis-Pizarro thought, Why not? She dances in the video with good friend Athena Hodgert, RN, BSN, who is a breast cancer survivor. The two participate every year in the Susan G. Komen Race for the Cure, she says.
The videos message about breast cancer is clear, she says. There is hope. Always have hope.
Hodgert, a charge nurse in robotic surgery, is a five-year breast cancer survivor. She was diagnosed during her final term as a nursing student, and had surgery at St. Vincent before she was an employee. Diagnosed at age 38, her hope is the campaign will reach people of all ages.
I dont think younger people are aware of it. But it doesnt matter how old you are. Breast cancer is not necessarily age-specific.
Hodgert says her connection to the hospital added to her experience when shooting the video. There is a good vibe being here, she says.